The rapid growth of the digital economy has propelled Vietnam’s retail e-commerce market to surpass $25 billion in 2024, marking a 20 per cent increase from the previous year. The country’s e-commerce sector continues to sustain impressive growth rates, ranging from 18 to 25 per cent annually. Additionally, the retail e-commerce market now constitutes approximately 9 per cent of Vietnam’s total retail sales and consumer service revenue. Continued growth set for e-commerce “This achievement not only drives the nation’s economic development but also leads the digital transformation of businesses across sectors,” said Lai Viet Anh, deputy director of the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade, during a conference on digital economy development held on December 25 in Hanoi. The conference, which focused on promoting digital transformation in wholesale and retail, underscored the role of e-commerce in Vietnam’s economic growth. It was reported at the event that Vietnam’s e-commerce sector has solidified its position as a pioneering force in the digital economy. In 2023, e-commerce reached $20.5 billion, contributing to the broader digital economy valued at $30 billion, placing the country among the top three Southeast Asian nations by digital market size. In […]