Digitization requires an optimized and audience-centric content strategy to succeed, argues Builtvisible’s Abbey Grocott. Back to basics: does your digital transformation plan include a content strategy? / Josh Eckstein There are two sides to digital transformation: the business side, and the customer-facing one. You need both to say that your transformation is truly a success. The business side is where all the technology and the strategy sit – where the processes, tools, data and insights live alongside all the hopes of increased efficiency and reduced costs. This is all the technical stuff you really care about, but your customers couldn’t care less. The customer-facing side is content and experiences, improved by the tools the business side made possible. That’s all your customers care about. All they want are things to watch, read, hear, learn or buy – and, importantly, to feel something when they do it. Content strategy is often overlooked in digital transformation, but it’s the key to success. It’s the human touch that brings together all the technical elements of digital transformation to create a meaningful experience for customers. A well-executed content strategy can drive real business outcomes and generate significant ROI. Advertisement A customer-centric content strategy […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
