Tobias Arhelger – stock.adobe.com Aug. 15, 2023 URBN, a global consumer brand portfolio which incudes Urban Outfitters, is teaming with o9 on a digital transformation journey using a next-gen merchandise planning suite of technologies. The company, whose portfolio also includes Anthropologie, Free People, FP Movement, Anthropologie Weddings, Terrain, Menus & Venues and Nuuly, will deploy o9’s AI-powered Merchandise Financial Planning, Assortment Planning, Demand Planning, Allocation and Replenishment capabilities to optimize decision-making and profitability by quickly adapting to trends, seasonality, stock positions, promotions and the unique demand drivers of the brands in its portfolio, according to a press release. "To position URBN for long-term sustainable and profitable growth, we embarked on an extensive review of the retail software market to digitally transform our end-to-end merchandising strategy. It’s clear that o9 is a solution leader in fashion apparel planning. We look forward to working with o9’s superior technology and highly knowledgeable and experienced team to ensure we continue to meet the demand of our customers and grow market share across all of our brands," Rob Frieman, CIO, URBN, said in the release.
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