Crossrope, a jump-rope maker in Raleigh, N.C., launched its first connected product this year, a transition many traditional businesses are making in the digital transformation era. The company in January rolled out Crossrope AMP, a Bluetooth-enabled jump-rope that pairs with the company’s mobile app. The offering blends a physical product with a subscription model : Users may sign up for a Crossrope membership, which lets them use the app to track metrics such as jump count and jumps per minute. Crossrope AMP, one of several connected jump-ropes vying for customer attention, is part of a growing trend. ABI Research expects unit shipments of connected consumer products to exceed 166 million annually by 2028. That’s more than triple the 54 million units shipped in 2022. The sports equipment category of this market includes connected baseballs and footballs; sensor-equipped bats, rackets and golf clubs; and smart water bottles, according to ABI Research. The market for connected consumer products is poised for rapid expansion. Founded in 2012, Crossrope initially focused on weighted, but unconnected, jump-ropes. Those products, now sold under the Crossrope Classic label, consist of handles and interchangeable ropes of varying weights. The Crossrope AMP, which also uses weighted ropes, incorporates […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
