Companies need to digitally grow up, or risk losing employees

The Big Picture Crowdsource Innovation The lack of digital maturity among most organizations will continue to pose challenges for them in attracting and retaining top talent, according to an HR expert. Young people expect work processes to be advanced, accessible and automated, she says. And 91% of Gen Zers say employers’ technology is a factor in choosing job offers. Here, she outlines 6 ways companies can leverage technology for learning and creative opportunities and to enable meaningful work. Gen Z grew up with tech in their hands and information at their fingertips. So the fact that the generation of 15-second TikTok videos and 280-character tweets doesn’t tolerate cumbersome, manual work processes should surprise no one. Gen Z expects everything—work tasks included—to be advanced, accessible, and automated. While some generations see this as doing the bare minimum, Gen Z believes they are working smarter, not harder. Employers looking to attract and retain Gen Z employees must adopt their mantra. After all, the vast majority (91%) of Gen Zers (pdf) say that an employer’s provided technology would be a factor in choosing between job offers. Companies will continue to have challenges attracting and retaining top talent, given the general lack of […]

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