Communicating Ideas Better With The 4Ps Of Business Storytelling

Mahesh Bellie is a Fractional CMO and Business Storytelling coach whose work lies at the intersection of Technology, Consulting & Marketing. getty Relentless communication is one of the key traits exhibited by leaders in highly innovative organizations. These leaders provide clarity, purpose and direction to employees to bring valuable ideas to life. When leadership communication is at its best, so is innovation, as Alex Goryachev, former Head of Global Innovation Programs and Strategy at Cisco and one of the foremost speakers on innovation, argues . However, while most leaders comprehend this need, the communication needs of the employees—often the originators of ideas—have tended to take a back seat. In my work, I have seen far too many good ideas face rejection because of employees’ lack of articulation skills. The negative effects of this situation cannot be understated. With inadequate information, leaders neither pursue the ideas nor provide logical reasons to reject them. Employees perceive the exercise as eyewash and feel demotivated, and the negative spiral that ensues effectively halts any attempt to bring about a culture of innovation. What organizations need is a robust yet flexible communication framework to ensure that good ideas are not lost in translation. The […]

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