Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain . This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints . “This involved creating a seamless omnichannel experience that allowed customers to interact with us both in-store and online without friction.” Now, however, “the [digital transformation] journey has been marked by a consistent effort to leverage technological advancements to create value for our customers, enhance internal processes and drive business growth.” Aldo Group has leveraged SAP as a key partner of its transformation journey, with Houle noting that its suite of enterprise solutions serves as a “backbone” for many key operational systems. Most importantly, they are supporting the business […]
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