Choice Hotels International’s early and big bet on the cloud has allowed it to glean the many benefits of its digital transformation and devote more energies to a key corporate value — sustainability, its CIO maintains. That is largely due to the 80-year-old hotel chain’s tight partnership with Amazon Web Services, says Choice CIO Brian Kirkland, who claims his company is enjoying the cost benefits and energy efficiencies of the cloud while exploiting many of 225 related services AWS offers such as analytics and AI to keep advancing on its digital reservations and pricing platform. [ Stay on budget with these 6 cloud cost management tips , learn the 5 fundamentals of effective cloud management , and beware hidden cloud migration gotchas . ] Kirkland, a founding member of SustainabilityIT.org, an organization to drive global sustainability through technology leadership, says Choice was the first hospitality company to make a strategic commitment to developing a cloud-native and sustainable platform on AWS. The cloud platform helped Choice pivot quickly during the pandemic, enabling it to scale on demand as hotel traffic went down. It also helped reduce energy consumption and costs. More importantly, perhaps, pushing all in on the cloud has […]
Choice Hotels’ all-in cloud journey to sustainable business value
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