The Natural History Museum of China offers immersive guided tours using AR technology. Photo: Beijing Daily On Monday, China’s Ministry of Culture and Tourism (MCT) selected 10 model cases that were spearheading digital innovation in culture and tourism from a total of 183 cases, showcasing the new achievements in the digital transformation of the culture and tourism sectors. These projects utilize technologies such as artificial intelligence and virtual reality to drive innovative development in the field. One of the top 10 cases highlights the Zhejiang Art Museum’s efforts to build a cross-provincial digital resource sharing platform for art collections through features like a "collection brain" and "digital cockpit," thus promoting intelligent and shared access to art resources for the benefit of the public. To improve the public cultural and tourism services, the Natural History Museum of China has used artificial intelligence and augmented reality to create digital guides, thus offering immersive tours that enhance the enjoyment and convenience of visitors. "Whether it’s in cultural creation, smart management, or precise service, digitalization offers us unprecedented possibilities," Jiang, an industry insider who works at a state-owned tech company based in Beijing, told the Global Times. Jiang emphasized the significance of technology […]
China promotes digital innovation in culture, tourism sectors
You may also like...
