Dogs Trust Logo with #CharitySpotlight tag If your charity has not yet mastered using digital tools effectively to maximise its impact, it’s not alone. The Charity Digital Skills Report found that half of charities (52%) see themselves as being at an “early” stage with digital in 2023, and only 48% have a strategy in place for digital. Digital transformation is a way for charities to adapt to the changing needs of their service users and supporters over time by implementing the best available digital tools for the job. It can apply to any part of a charity’s work, from fundraising to service delivery to marketing. So where can charities start, what makes a successful transformation, and how can charities stay guided by their mission in this process? We spoke to James Elliot, Head of Digital Experience at Dogs Trust , to find out about how the charity is transforming its digital sites and services to maximise its work for a better future for dogs and the people who love them. Charity Digital (CD): Why is Dogs Trust transforming its digital sites and services? James Elliot (JE): Dogs Trust’s investment in digital transformation is a response to the changing expectations […]
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