Cetera To Acquire Securian Financial’s Retail Wealth Business

Securian Financial retail wealth business includes more than 1,000 financial professionals across more than 30 independent firms, representing $47.4B in AUA and $24.8B in AUM Business to become a distinct community within Cetera Advisor Networks LOS ANGELES and ST. PAUL, Minn., Jan. 25, 2023 /PRNewswire/ — Cetera Financial Group (Cetera), one of America’s largest networks of financial professionals, announced today that it has entered into a definitive agreement to acquire the retail wealth business of Securian Financial Group, Inc. (Securian Financial). Under the agreement, Cetera will acquire certain assets related to Securian Financial Services, Inc. – Securian Financial’s broker-dealer, registered investment advisor and insurance agency – as well as the equity of Securian Trust Company, NA. More than 1,000 financial professionals across 30 independent firms representing $47.4B in assets under administration and $24.8B in assets under management (as of December 31, 2022) will be integrated as a distinct community, branded as Cetera Wealth Management Group, within the Cetera Advisor Networks community. In addition, the transaction includes a broad strategic partnership agreement aimed at aligning the interests of the two organizations, including an arrangement whereby Securian Financial will distribute its individual life and annuity products through Cetera’s affiliated financial professionals. […]

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