Central Florida Public Media is among 50 public media organizations across the country selected to participate in the Digital Transformation Program, a virtual program developed by the Poynter Institute to educate, assist, and coach public media senior leaders and their teams on the best strategies and tactics to transform their organizations’ digital operations and culture. “This program comes at a critical time, as our organization is intentionally pivoting to provide trustworthy, independent journalism to Central Floridians wherever and whenever they need it,” said Judith Smelser, president and general manager of Central Florida Public Media. “We adopted a new name and brand identity this year that reflects our commitment to serve audiences across all platforms.” The program includes online coaching and training for Smelser and four to six other staff members beginning in March 2025, to accelerate their digital transformation efforts. Designed in partnership with the Corporation for Public Broadcasting (CPB) and funded by CPB, the new program builds on the strength and success of the first Digital Transformation Program, which in 2022-23 trained 79 public media entities and 458 station personnel. “CPB is committed to advancing innovation,” said Patricia Harrison, CPB president and CEO. “The Digital Transformation Program will […]