Crowdsource Innovation Sport has an enduring power that helps heal divides, spark conversations and catalyse change. Business leaders can harness that power to enable sports communities to be changemakers. Together, they can forge purpose-driven partnerships to help conquer seemingly insurmountable challenges on behalf of players, fans, communities and the planet. In 1994, following years of apartheid, South Africa elected its first black president. Faced with healing a divided people and fortifying a young democracy, President Nelson Mandela, who had been incarcerated for 27 years, saw an opportunity in an unlikely place: the 1995 Rugby World Cup and South Africa’s fledgling Springboks Rugby Club. The story, immortalized in the 2009 film Invictus , is a testament to the enduring power of sports to help heal divides, spark conversations and catalyse change. Today, as we face a fragmented and challenging moment in history, business leaders can again harness that kind of power to enable sports communities to be changemakers. Of course, as Mandela knew, doing so comes with challenges. Sports are not immune to the complications and contradictions of society at large; on the contrary, sports hold up a mirror to many of humanity’s greatest struggles. Over the last few years, […]
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