Last year’s record inflation and the ongoing economic uncertainty have led to speculations of a possible recession. As such, many industries and business leaders are moving ahead with caution. But how do marketers look at this scenario? RRD recently conducted a study to gain some insights. Among the events that affected the world last year, record inflation and economic uncertainties have been notable, leading to speculations and concerns about a possible recession. While this economic uncertainty has affected different sectors and job functions across geographies in different ways, most businesses and business leaders are moving ahead with caution. Amid these concerns, how are marketers looking at this economic downturn, and how are they approaching print and digital strategies this year? R.R. Donnelley & Sons Company (RRD) recently surveyed 300 in-house marketing decision-makers to gain insights. A key finding is that marketers are viewing this economic uncertainty as a catalyst for growth. The following are the key findings in detail. About 73% of surveyed marketers said their companies looked at the economic downturn or recession as a strategic opportunity to grow their market share by increasing marketing spending. There have been significant discussions about marketing budget cuts due to economic […]
