The allure of America draws many international companies to expand there. But success can be … [+] Getty Images Many a U.K. business has found it impossible to resist the allure of the U.S. — often with less than ideal results. Retail group Marks & Spencer’s ill-fated acquisition of the preppy clothing brand Brooks Brothers, which it sold in 2001 for a third of the amount it paid for it 13 years earlier, is one of the clearest examples of how it can go wrong. But there have been many others. No doubt, as the urge to grow fuels expansion plans, there will be still more. But a new book suggests that the U.S. does not have to be a graveyard for companies from the U.K., or indeed anywhere else. In Make It In America , Matthew Lee Sawyer , a strategist and consultant whose business, Rocket Market Development, helps companies identify opportunities and succeed in U.S.markets, sets out a few pointers for avoiding disaster. Among the success stories he recounts are how a Turkish immigrant rose from running a feta cheese company to buying a bankrupt dairy factory and creating Chobani , which within five years became the […]
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