Company said enhanced system will help it make better decisions and foster success of licensees Table grape breeder International Fruit Genetics (IFG) has announced that it has completed its digital transformation. Carol Higgins The 21-year-old company said the process will enable it to fully support the success of its licensees through better planting decisions, enhanced variety planning and support, as well as supply-and-demand modelling to optimise varieties in the marketplace. As a by-product of its licensing, IFG collects vast amounts of data that can now be summarised and consolidated to aid decision-making for itself and its licensees. The company launched a project to consolidate critical data to develop a more integrated system in 2019 and has since expanded it by linking numerous internal and external applications including the use of artificial intelligence. It said the newly enhanced system allows it to provide better recommendations, make more informed decisions for both existing fruit varieties and licensees and be led by consumer experiences. “Like many companies today, IFG is transforming and improving its data processes. We are taking advantage of newer digital tools that allow both old and new data to be analysed and utilized for greater insights and predictive analytics,” […]
