When we have something to tell someone, invariably our first instinct is to reach for our mobile phone. Not to call – but to make contact in written form. An SMS, an email, a WhatsApp, a social media post. Everyone has their favourite and, in today’s ‘always-on’ omnichannel world, enterprises and brands for whom frictionless communication with customers is key must make every channel accessible. Smooth, slick interaction enhances the customer experience, deepens brand loyalty, and enables customer service representatives to deliver the best possible 24/7 support. Here, Sandro Stupar, Director of Product at leading provider of global omnichannel communications solutions Mitto – whose direct and wholesale offerings help do just that – details the top five benefits of business messaging… 1. Return on Investment According to our recent ‘State of the Customer Experience’ report, customer demand for digital communications are rising. Brands that take an omnichannel business messaging approach will meet these expectations while simultaneously driving revenue. Our report showed that brands that implemented unified omnichannel strategies were four times more likely to report extremely loyal customers, three times more likely to report a customer experience that deserves an “A”, and three times more likely to report a […]
