These must-read books show how stories not only enable us to share information in a memorable way, … [+] getty For some time now, storytelling has been understood as a powerful leadership tool. When storytelling is promoted in a business setting, the main benefit ascribed to it is its potential to give an audience information in a quick and memorable way. As neuroscientist Paul Zak’s studies have demonstrated, stories give audiences “better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later.” However, storytelling has the potential to have an even greater impact. Since COVID, we have seen an increasing appetite for personal narratives and for taking a human-centered approach to organizational structures. As the popularity of Brene Brown’s leadership text Daring Greatly bears witness to: human connection is a vital ingredient for personal and professional thriving. Brown explains, “Connection is why we’re here… it’s what gives purpose and meaning to our lives.” It is a culture of storytelling that can drive this kind of connection that focuses on purpose and meaning. The three books on this must-read list below are for leaders who want to understand the full potential […]
