2023 will be the year of doing things smarter. Now is the time to reset your outlook and build stronger relationships with your team, organization and community.” I hope this article serves as a reminder that demolition day is over, and the house is gutted. Now what? What’s your vision? Can you see any opportunity? How will you, as a revenue leader, turn your empty house into a vibrant home for the future? 2023 will belong to the optimist, the engineers and the can-do spirit. Cynicism and doubt only leave bitter tastes and bleak futures, and if you stay there, you may be unable to recoup. The second half of 2022 was tumultuous and left too many highly talented individuals unemployed on both the content and revenue side of media. Therefore, I appeal to all news media leaders to do whatever possible to stop this cycle and not take the losses and learnings from last year in vain. Virtually all leaders know how to cut costs by eliminating positions, but opportunists and innovators understand how to adjust in the red to capitalize in the black. Simply cutting the future for short gains will always be a one-side turbulent affair […]
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