colored lines coming from an ocean and a city at the background Consensus action toward shared goals requires trust. In the world economy, for example, high-trust societies enjoy competitive advantages over those that must coordinate activities through coercion or regulation. Corporations, too, are more competitive when internal trust is high. A full 91% of CEOs recently surveyed by PwC acknowledge that trust is pivotal in achieving success. But lacking bonds of kinship, culture or nationality, corporations must often build trust from scratch. Where to start? A common purpose, clearly and consistently articulated by effective leaders, is essential. But employees and teams also need a way to connect that purpose— " Why are we here?" — with their day-to-day contributions toward it—"What should I do right now?" For strategic objectives as wide-ranging and fundamental as digital transformation, making that connection is imperative. And it can only be accomplished with data. Why Poor Data Undermines Trust Incomplete, inconsistent or outdated performance data undermines trust. Teams can’t plan their work to optimize its strategic value, measure progress, coordinate their efforts with other teams or resolve issues. Without transparent and timely data, initiatives waste resources, fall behind schedule and fail; demoralized teams retreat […]
