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Nataliya Andreychuk is the CEO of Viseven . She is a leading digital transformation evangelist for the pharma and life sciences industries. getty Do you remember the For Dummies books that were popular years ago? Were they incredible pieces of literature? Of course not, but they tried to make learning about a topic easier to help readers solve a problem without too much effort and ultimately understand something they were unfamiliar with before picking up the book. As someone who’s been in the marketing technology industry for over a decade, I’ve met my fair share of people who try to use terminology without understanding its meaning. It may be challenging to learn the ever-evolving language, but it is important to always be on top of the latest fads and trendy words in your industry. So, let’s talk about some of the terms we use in marketing technology, what they mean and, most importantly, how to uncomplicate them for your clients. What Is Martech? Marketing technology, also known as martech, is a term used to describe specialized software for solving digital marketing tasks. In other words, when talking about martech, we may assume some highly specialized solutions developed for a […]

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We are excited to announce the addition of several highly accomplished speakers to the lineup for the FIPP World Media Congress in Cascais, Portugal. Congress takes place from 6-8 June. Join us as we welcome: Kerin O’Connor, Founder, Atlas. Before Atlas, Kerin was CEO of The Week at Dennis in the UK. During his time there, he launched The Week, The Week Jr and MoneyWeek in the UK and USA, building the business up to 725,000 subscribers across the two territories. We continue to refine the session topics for Congress, but the draft title for Kerin’s session is “Unleash The Power of Your Brand: Subscriptions that Stand the Test of Time”. Elizabeth Bramson-Boudreau, CEO and Publisher, MIT Technology Review. Formerly with The Economist, Elizabeth joined MIT Technology Review in 2015 to oversee the modernisation of the brand. The draft title for her Congress session is “MIT Technology Review: How Digital-First, Multi-Platform Transformation Revived the Fortunes of the 134-year-old Brand”. Colin Morrison OBE is a Director, Consultant & Investor, and Publisher-Editor of the subscription-based, media-focused newsletter Flash and Flames. Colin will join us for the final session of Congress to discuss key themes that emerged from the conference, interpret how […]

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Addition of Asset and Expense Management Platform Solidifies DMI’s Leadership Position in the Managed Mobility Services Market BETHESDA, Md., Jan. 24, 2023 /PRNewswire/ — DMI , a global leader in digital transformation and managed services, announced today that it has acquired Simplex Mobility ("Simplex" or the "Company"), a leading provider of asset and expense management software. Simplex provides a centralized platform that manages all aspects of a customer’s mobile ecosystem including inventory management, help desk support, and cost optimization. For over 20 years, DMI has been a leader in managed mobility services, offering best-in-class user experience, global 24×7 support, lifecycle management, and a track record of continuous innovation. With the acquisition of Simplex, DMI combines industry-leading software and services, making its managed services offering one of the market’s most complete all-in-one solutions. The combined platform provides customers with enhanced visibility, security, tracking, and cost savings across their mobile ecosystem. "DMI will disrupt the market with a first-ever, fully-packaged managed service offering that goes beyond mobile and allows customers to manage, monitor, and transform their assets, inventory, and expenses through one seamless experience," said Rocky Thurston, Chief Operating Officer at DMI. "Enterprises that are looking to save money, reduce waste, […]

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It wasn’t all that long ago that we spoke about digital transformation as a nice to have, but the pandemic created an urgency for it that never previously existed. Today, digital is paramount to business success and table stakes for any successful enterprise. While many eye emerging automation and cloud technologies as the quickest way to create the digital environments that delight customers and employees, the reality remains that the majority of the world’s IT workload runs on traditional technology companies have been using for decades, like mainframe, on-premise and traditional data centers. And while that technology has served businesses well — and can continue to do so — consumer expectations, security concerns and data volumes are only increasing. To get from where they are to where they want to be, businesses must modernize. However, creating memorable experiences is largely dependent on making the right technology decisions. For customers, it’s about engaging them where they are and simplifying buying decisions. For employees, it’s about ensuring they are efficient — no matter where they are. Technology can literally make or break a company. One of the common mistakes companies make in pursuing digital nirvana is ripping and replacing their tech […]

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The rate of change in the business world is increasing exponentially. Disruptive companies are upending whole industries by introducing new technologies and business models quickly copied and adopted by their competitors. As a result, businesses must continuously reinvent themselves to stay ahead of the curve, exposing themselves to potential risks as they venture into uncharted territory. 70% of companies are either in the process or have already achieved a digital transformation … [+] getty This is particularly true in the technology sector, where new companies constantly emerge and change the landscape. For example, Uber disrupted the taxi industry by introducing a new business model that other companies quickly copied. Airbnb did the same thing to the hotel industry. And Google disrupted the advertising industry with its unique approach to online marketing. As these examples illustrate, businesses must constantly innovate and evolve if they want to stay ahead of the competition. They must be open to new ideas and willing to experiment with new technologies and business models. And they need to be able to move quickly, lest they be left behind. As a result, companies are looking for ways to become more agile and adaptable: 70% of companies are […]

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EZO expands its family of EAM software offerings and unveils innovative equipment maintenance solution, EZO CMMS CARSON CITY, Nev. (PRWEB) January 24, 2023 EZ Web Enterprises, a leading cloud-based asset management software provider, announced today that it has launched a strategic consolidation of its product offerings and renamed the company EZO. The name change reflects the organization’s mission to provide operations teams with streamlined, easy-to-use, and powerful solutions for tracking and managing assets in almost any imaginable workflow. EZO will provide customers with a SaaS solution, used to control and maintain operational assets and equipment in order to optimize the quality and utilization of assets throughout their lifecycle, increase productive uptime, and reduce operational costs. From physical business assets to IT hardware and software, since 2011 EZO has been at the forefront of helping companies streamline operations with its comprehensive solutions. In addition to the company’s new name, EZO also launched today its innovative equipment maintenance solution, EZO CMMS (computerized maintenance management system), an asset-first operations solution that seeks to go beyond simple work order management by providing intuitive workflows which support the end-to-end management of all team activity involved in asset maintenance. The system makes both assets and […]

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OpenText commissioned survey reports that B2B integration helps to improve the cost, efficiency, and visibility of supply chain operations WATERLOO, ON, Jan. 24, 2023 /PRNewswire/ — A new IDC White Paper, sponsored by OpenText ™ (NASDAQ: OTEX ), (TSX: OTEX), unveils that one of the biggest gaps in supply chain efficiency is the adoption of modern, digital technologies. As the study suggests, those companies more progressed in their business-to-business (B2B) digital transformation journey outperform those less progressed in revenue, profit, customer satisfaction, and responsiveness rate. Survey highlights With the current levels of supply chain complexity, global reach and partner/supplier diversity, it has become clear that the ‘old’ ways of doing things do not work in today’s modern supply chain. This study demonstrates the resiliency of digital transformation in the supply chain, with over 78% of respondents reporting that B2B integration has improved the overall performance of their supply chains 1 . "B2B integration represents the backbone of a digital-first, resilient supply chain and should be a top priority for those companies that remain encumbered by manual paper-based processes," said Simon Ellis, Program Vice President at IDC 2 . B2B integration is necessary for a resilient supply chain Although supply […]

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Industry leader Rich Lyons also joins Hero Digital as an advisor to the expanded commerce capabilities NEW YORK, Jan. 24, 2023 /PRNewswire/ — Hero Digital , a leading customer experience transformation company, today announced its acquisition of Omnichannel Commerce , a digital consultancy focused on delivering cross-cloud solutions in e-commerce, order, and subscription management for fast-growth and enterprise brands. The addition of Omnichannel Commerce will accelerate Hero Digital’s existing commerce expertise while deepening its strategy capabilities and strengthening its ability to deliver commerce systems that are powered by Salesforce.com and our other commerce partner platforms. In addition, to double down on the company’s expansion of its end-to-end digital commerce service, Hero Digital is also announcing the appointment of industry veteran Rich Lyons, former founder of Lyons Consulting Group and VP, Digital Commerce Experience Leader for North America for Capgemini, as a senior advisor to this new Commerce division. "This addition of Omnichannel Commerce to our team, as well as the new leadership of commerce industry veteran Rich Lyons, is great for our clients who are looking to accelerate their commerce programs. These announcements will deepen our ability to deliver commerce systems powered by Salesforce and other partner platforms," said […]

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Market leaders will adopt an intuitive approach to aid businesses as they work to eliminate financial and reputational risks associated with software releases MADRID and ALISO VIEJO, Calif., Jan. 24, 2023 /PRNewswire/ — UST , a leading digital transformation solutions company, has announced a strategic alliance with Leapwork , a visual end-to-end test automation solution. The collaborative effort will empower UST to help its customers increase the scope and productivity of their automated testing processes. Adopting this approach improves the quality levels of products and reduces the operating costs of software development, all while accelerating the transition from siloed testing to unified automation. UST has over two decades of experience as a leader in the digital transformation industry and its partnership with Leapwork will accelerate UST’s ability to test automation challenges that span across different technologies. Furthermore, combining the insight and expertise of both teams will make it possible to bring in business teams at an early stage in the software quality assurance processes, ensuring that all products are designed to the highest possible standard. Software quality problems arise for most organizations as part of efforts to meet demand, increase competitiveness or deal with economic uncertainty. As a result […]

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Automation and Digital Transformation: The Key to Unlocking Hotel Sales Profits and Productivity — Source: Parclane Sometimes in life, we come across a perfect pairing. Perhaps it’s a delicious, full-bodied red wine served with a perfectly cooked flank steak. Maybe it’s the partner whose organizational expertise helps balance out and structure your creative inspirations and passions. Or, in the world of hospitality, it may be the system that was created with a singular, impactful purpose: to supercharge the functionality of a hotel or venue’s sales and catering system. When we look at the traditional hospitality technology stack, we can identify three core areas of business: revenue management (the RMS), property management (the PMS), and sales and catering system (S&C). These pillars, and the platforms created to champion them, are integral to the success of any hotel or venue. But should we view these platforms as all-encompassing, siloed solutions? Or are hotels far too often overlooking the potential for a perfect pairing; a sales and catering platform paired with a dedicated marketing automation platform? The hotel industry, unlike most others, has largely failed to adopt marketing automation – in other words, the software that assists marketers with customer segmentation, customer […]

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