In thinking about the future of publishing, AI provides many opportunities beyond ChatGPT. Here are some of the best strategies and tactics that are driving growth in audiences, revenue and innovation at media businesses around the world. The attention economy, competition and AI This is a report from a Future of Publishing conference that I’m taking part in. Our panel focused on the future challenges for publishers in terms of technology and revenue. Here is a sampling of the questions and my answers. The opening icebreaker question covered a range of challenges including intense competition in digital publishing both for attention and digital ad revenue, and on top of that of course, we were asked about the digital spectre du jour is ChatGPT and what it might mean for publishers. In terms of competition, the business of digital media has always been governed by paradoxes. The barriers to entry are much lower than print or broadcast media, which has led to intense competition. Some refer to this as the attention economy. The idea that content in the broadest sense is no longer scarce with easy access to an endless supply of music, movies, TV, news updates, long-form journalism, video […]
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