Insurance companies need to highlight the diverse and exciting roles and opportunities for growth within the industry if they want to weather a tough job market that has the potential to persist for the next few years. The issue boils down to a branding problem, according to Jason Grant (pictured), VP head talent acquisition & HR technology at CNA Insurance. “Historically, we’ve not done a great job of branding insurance as an industry of choice ,” Grant said. “As a result, there’s a misconception among job seekers around the opportunities within the insurance industry.” The main misconception that jobseekers typically have about insurance is that it’s limited to sales work. But the VP argues this simply isn’t true anymore. “Given the vast product lines that comprise the insurance industry, there is a wide range of career opportunities for individuals that are interested in technology, finance, data analytics, human resources, or legal – and I didn’t even begin to touch on careers that are more typically associated with the industry, such as claim underwriting actuary and risk control,” said Grant. “Everywhere you look what you’re going to see is insurance hard at work, whether that be at a construction site, […]
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