Amid all the doom-and-gloom in the market, the technology sector remains robust thanks to companies’ continuing efforts to adopt new cloud-and-AI based systems. But as purse strings get tighter, businesses need to get more savvy about their tech purchases if they want those investments to succeed. It’s clear that, despite cost-cutting in other parts of their organizations, executives aren’t pushing pause on the critical digital overhauls that will help define the future of their businesses. Researchers at Statista predict global digital transformation spending will reach $3.4 trillion by 2026. But while the word “digital” is now in the daily lexicon of most executives, IT modernization efforts are no longer the bottomless pit of money they once were. Companies are more focused than ever on maximizing their spend and getting the biggest return possible. And for good reason. Enterprise buying decisions have long seemed tribal, political and agenda-driven, resulting in decisions that may not be logical or even address the actual problem a company sought out to solve. Adding to that, the market is increasingly clogged with half-baked products that are marketed as some magic solution. Only after the ink has dried on the contract do most customers realize how […]
