Market Watch

Story image As we celebrate International Women’s Day, it’s essential to recognize the pivotal role women play in shaping the future of digital transformation. Their perspectives — often a challenge to traditional thinking — drive innovative solutions and comprehensive strategies that transform industries. With qualities like adaptability, resilience, strategic prioritization, and empathy, women in leadership are navigating the complexities of change. Including more women in decision-making roles not only fosters innovation but also aligns strategies with the real needs of the market. The rise of digital transformation is opening up new opportunities for women’s economic empowerment, creating paths for them to start businesses, access untapped markets, and gain valuable skills. The Power of Diversity in Innovation Products developed by diverse teams are better positioned to succeed in today’s global marketplace. By ensuring that teams reflect the diversity of the consumers they aim to serve, we unlock creative solutions that meet the needs of a broader audience. This is especially true in fields like AI and emerging technologies, where diverse representation isn’t just beneficial—it’s crucial. Diverse voices ensure that products aren’t just functional, but also fair and inclusive. Without them, we risk building solutions that don’t serve everyone equally. Women […]

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Shifting to product management from a traditional project-based approach has its challenges. Ensuring IT operations and service delivery are aligned to business outcomes is the key to success. Credit: PeopleImages.com – Yuri A / Shutterstock Most IT departments are under-resourced and left to debate what capabilities, improvements, and fixes to prioritize. Past shifts to agile methodologies helped as teams now had a product owne r to prioritize backlogs and adopted agile principles that empowered them to commit to a realistic amount of work. But many enterprises stopped their agile transformations at this layer. Some did manage to scale agile and leverage frameworks to create process standards and improve IT practices. But the work to get business leaders, stakeholders, and end-users to shift to agile mindsets mostly got stuck. People in business functions didn’t want to give up their project mindsets and control of getting what they needed from IT in the timelines required. As SaaS and other technology companies began to abandon traditional project management, product-based IT became a bold shift to business value . Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a […]

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Swapnil Vinod Ghate shares insights on the evolving enterprise technology landscape, highlighting the role of digital transformation, innovation, and the future impact of cloud and AI solutions Swapnil Vinod Ghate, a distinguished expert in enterprise technology solutions, has spent 17 years transforming the digital business landscape. With a background in electrical engineering and certifications including SAFe POPM, APICS CSCP, and Oracle Implementation Specialist, he seamlessly blends technical expertise with strategic business acumen. His journey has been marked by successful implementations of large-scale digital transformation projects across diverse industries. “Enterprise technology plays a pivotal role in modern business transformation,” Swapnil says. “My engineering background, coupled with extensive experience in Oracle Cloud ERP implementations, allows me to approach complex business challenges with both technical precision and strategic insight.” Managing multiple large-scale implementations requires a structured approach, and Swapnil employs advanced project governance methodologies to ensure efficiency. “Breaking down complex transformations into manageable phases while aligning with business objectives is key,” he explains. “Weekly cross-functional meetings and robust risk assessment frameworks help us stay on track.” One of the biggest challenges in enterprise implementations is integrating new cloud solutions with legacy systems. “Meticulous planning and robust testing frameworks are essential,” he notes. […]

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Gulf Times The Ministry of Communications and Information Technology (MCIT) participated in Web Summit Qatar 2025, during which it reaffirmed its commitment to strengthening international partnerships and supporting digital transformation in the region by signing a series of strategic agreements aimed at enhancing digital co-operation. MCIT, according to an official statement, also highlighted its efforts to empower startups giving them the opportunities to engage with global experiences, connect with international investors, and contribute to economic growth and innovation. These initiatives align with the objectives of the Digital Agenda and Qatar National Vision 2030, which aim to drive digital transformation and position Qatar as a key player in global innovation and technological advancement. The summit witnessed signing of several strategic agreements, including a partnership initiative with Microsoft to launch the Azure OpenAI service in Qatar allowing organisations in the country to enhance their operational efficiency. A partnership initiative with Huawei was established to support the skills of national talent in technology and digital skills. Furthermore, a long-term partnership with Scale AI was signed to develop innovative AI solutions aimed at improving government services and enhancing the capabilities of national talent and the AI workforce. The ministry also signed another co-operation […]

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The rapid rise of AI-driven marketing tools has created a dangerous illusion in the industry—many brands believe that automating processes is the same as transforming their business. (istockphoto) Summary For CMOs looking to lead their brands beyond automation, the focus must shift from tactical efficiency to strategic evolution. The goal should not be just to improve marketing execution but to fundamentally reshape how the company operates in a digital-first economy. The rapid rise of artificial intelligence (AI)-driven marketing tools has created a dangerous illusion in the industry—many brands believe that automating processes is the same as transforming their business. But while automation enhances efficiency, true digital transformation (DT) is about rethinking the business model itself. The widespread misinterpretation of DT is not just misleading but could also cost companies real opportunities for innovation and long-term growth. The confusion arises from the term ‘digital’ in DT. Many CMOs (chief marketing officers) assume that implementing AI-powered chatbots, personalised email campaigns, and automated customer interactions equates to a full-fledged transformation. But as Mehul Gupta, co-founder & chief executive officer (CEO) of SoCheers, aptly puts it, “Finally, someone called it out. There’s a real tendency to equate ‘doing digital things’ with ‘being digitally […]

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TAIPEI, March 3, 2025 /PRNewswire/ — TPIsoftware (TWSE: 7781) has launched digiFlexis, a Business Process Management (BPM) System designed to streamline enterprise workflows and drive operational efficiency. The platform enables rapid development and improvement through a no-code design, with key features like analytic reporting, form builders and API integration capabilities incorporated to cultivate a dynamic, agile workplace in the digital era. digiFlexis: Redefine Business Process Management Across Industries digiFlexis redefines business process management with its capabilities to integrate existing systems like enterprise resource planning (ERP) and customer relationship management (CRM). Designed as a versatile platform suitable for businesses of any size, key features of digiFlexis include an intuitive, widget-based homepage that allows users to customize their workspace through a drag-and-drop interface, with an administrative dashboard offering visualized, real-time insights into business operations. digiFlexis streamlines workflows by incorporating role assignment throughout the review and approval process, fostering smooth collaboration and information sharing across departments. A form and workflow builder provide flexibility to customize internal processes and notification settings. Being fully compatible with AWS, GCP and Azure, digiFlexis facilitates digital transformation, empowering enterprises to stay agile, secure and competitive in today’s digital landscape. DigiLism: Elevated Middle Platform for Digital Transformation Following […]

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Young children are at the forefront of a digital transformation, with nearly 30% of parents reporting their kids under eight are using AI for educational purposes.

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Car Rental Market Size & Share Analysis The global car rental market is undergoing a dynamic transformation, driven by evolving consumer preferences, technological innovation, and an ever-changing mobility landscape. With advancements in digital booking systems, enhanced vehicle connectivity, and a rising emphasis on sustainable transportation, the car rental market is poised to redefine travel and mobility for both leisure and business purposes. This industry outlines the current market landscape, in-depth market analysis, and segmentation strategies that are paving the way for future growth and innovation. Get a free sample report: https://datahorizzonresearch.com/request-sample-pdf/car-rental-market-2461 In 2024, the global car rental market was valued at approximately USD 125.8 billion and is projected to reach around USD 170.4 billion by 2033, indicating a compound annual growth rate (CAGR) of 4.3% from 2025 to 2033. As traditional transportation models evolve, the car rental market has emerged as a key component of the broader mobility ecosystem. Consumers now seek flexible and convenient transportation solutions that go beyond the limitations of traditional car ownership. Car rental services offer an attractive alternative, allowing customers to access a wide range of vehicles-from economy cars for daily commutes to luxury and electric models for special occasions-without the long-term commitment of […]

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Brands For Less Group and Google Cloud agreement signing ceremony. Image Courtesy: BFL Group Dubai, UAE – Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, today announced a strategic partnership with Google Cloud to accelerate its digital transformation journey. This collaboration will empower BFL Group to leverage Google Cloud’s advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to optimize operations, enhance customer experiences, and drive future growth. BFL Group, which has recently sold a 35% stake valued at $360M to TJX Companies,, has ambitious plans for expansion. By harnessing the power of Google Cloud’s BigQuery, a highly scalable and cost-effective multicloud data warehouse, BFL Group will unlock valuable insights from its data to make smarter, data-driven decisions across its business. This partnership will bring several key benefits to the group. With smarter inventory management, BFL Group can accurately predict demand, optimize inventory levels, and minimize costs associated with overstocking and clearance sales by analyzing sales data with BigQuery. Enhanced supply chain visibility will enable BFL Group to identify bottlenecks, improve logistics, negotiate better deals with suppliers, and ensure timely product delivery to customers. By leveraging BigQuery’s ability to analyze […]

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Qabil Ashirov Azerbaijan is set to establish a legal framework for the implementation of digitalization in quality control, with plans to create a unified electronic information system, Azernews reports. The amendments are proposed to be made to laws on Measurement Unification , Accreditation in Conformity Assessment , Standardization , and Technical Regulation . The goal is to optimize procedures through electronic services, enhance activities in measurement, technical regulation, and conformity assessment, and increase transparency in services. The draft law is currently being discussed in a meeting of the Economic Policy, Industry, and Entrepreneurship Committee of the National Assembly. During the discussions, it was emphasized that the proposed unified electronic information system will allow for the registration and registry of legal documents (such as certificates, attestations, notifications, etc.) issued by accredited bodies in the quality infrastructure sector. These documents will be stored electronically on a unified digital platform, and the system will facilitate the issuance of documents, the digitization of quality assurance activities, and the elimination of fragmentation in this field. Moreover, the new system will provide interested parties—including government entities, business owners, and citizens—the opportunity to easily track the outcomes of quality control activities. Tags: Digitalization Here we are […]

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