Special to USA TODAY There is an oft-quoted statistic in business that it costs six times more to create a new customer than it does to keep a current one. Why is that? Well, there is no doubt that getting new customers definitely takes time, effort, and money, and so, as such, long-time customers are, indeed, small business gold; they allow us to pay the bills, hire employees, and grow our businesses. They are how entrepreneurs keep the dream alive. And that then begs the question: How do you in fact create repeat, long-term customers? For, while a one-time customer is nice, it is that repeat customer who really makes the difference. Customers can choose any business to service their needs; they will only choose yours time and again if you offer them something above the ordinary. Here then are five ways to keep customers coming back for more: 1. Be great at what you do People hire you to do a service for them, or they go into your shop or online store to buy something from you. If your product or service is average, they may be back, they may become a regular, or they may not. […]
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