GOYANG, SOUTH KOREA – JANUARY 25: Inseong, Youngbin, Rowoon, Jaeyoon of SF9 attend MBC Idol … [+] ImaZins via Getty Images From the BTS Meal at McDonald’s to the members of BLACKPINK all representing multiple luxury fashion houses, global brands are embracing the popularity and social-media savvy of K-pop stars more than ever. But the artists also use their influence to help develop and boost budding enterprises from their home country of South Korea in an emerging business model that’s gained important government support. The special affairs unit in Korean TV and radio broadcaster Munhwa Broadcasting Company (better known as MBC) recently shared its findings and future plans developed from a new business model titled “Connect, Accompany to make Synergy and Transformation,” or “CAST” for short. After three years of research and testing, MBC shares that even with K-pop artists and celebrities’ rising profiles, they are willing to collaborate with Korea’s small-to-midsize enterprises (also known as SMEs) and share their millions of excitable fans for meaningful and collaborative partnerships. In the CAST system, stars of the Korean wave and SMEs are matched one-on-one with the celebrities participating not just as models but as creative directors involved in product planning, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
