ANKENY, Iowa — As with any anniversary milestone in the convenience store channel, chains will find themselves asking, "What’s next?" With the commemoration of its 50th anniversary in 2018, Casey’s General Stores Inc., the third-largest convenience store operator and the fifth-largest pizza chain in the United States, reflected on its first 50 years in business and questioned what it would take to be successful for the next 50 years. The answer was to be a bigger, bolder, more contemporary version of itself. While it had multiple factors working in its favor, such as a high store count, great products and famous pizza, the brand did not have a well-established digital footprint. "Guests told us that they wanted us to make it easy to order pizza, so they wanted a mobile app. They told us they wanted a loyalty program like other restaurant chains. So, building the roadmap was pretty easy: listen to our guests and give them exactly what they want," Art Sebastian, Casey’s vice president of digital experience, recently told Convenience Store News . Digital would be the first expression of the contemporary Casey’s. Evaluating its tech stack, the company had what Sebastian calls "fragmented technology" — white-label […]
Casey’s Personalizes the Future With Digital Transformation
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