CarGurus: Issues With CarOffer Present An Opportunity

Summary Issues at CarOffer have overshadowed CARG’s strong core business. A slightly more difficult used car market should bode well for CARG. CARG has pricing power given the value of its offering. Dmytro Varavin/iStock via Getty Images CarGurus’ (NASDAQ: CARG ) results are being muddied by issues at CarOffer, but its core business remains strong and is greatly undervalued. The company has a number of catalysts including fixing the CarOffer business, a tougher car selling environment where dealers lean into advertising, and pricing power. Company Profile CARG is an online used and new automobile lead-generation and transaction marketplace. The company’s platform offers car dealers several tiered subscriptions to list and help sell their vehicle inventory. All dealers can put their inventory on CARG’s site for free, although leads are capped and there is no dealership branding, address, website URL, or phone number displayed on the free tier. Consumers can contact these dealers only through an anonymous, CarGurus‑branded email address so the dealer does not receive any of the consumer’s personal contact information. The company then has three tiers of paid subscriptions (Enhanced, Featured, and Featured Priority) that gives dealers different levels of exposure and features. Listings for all paying […]

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