Shoppers and pedestrians in Berlin, Germany, on Feb. 4, 2023. Life insurers are finding innovative, tech-forward solutions to meet customer needs in 2023. Look at this year’s top trends to see how you can gain market share this year as a forward-thinking carrier. Life insurers are facing a litany of challenges this year, but none have hindered the pace of digital transformation in the industry. In fact, just the opposite is true — sector IT investments are due to reach $271 billion by 2025, up from $210 billion in 2021. A volatile economy, the sharp rise of inflation, geopolitical disruption and the fall of disposable income have urged insurers to march into the new year with their sights set on progressive, tech-forward solutions. The top trends in 2023 revolve around speedier personalization, smarter automation and more efficient distribution. These trends that insurers should be prioritizing this year are as follows: