The Confederation of All India Traders (CAIT) and Meta have teamed up to support small businesses nationwide with their ‘WhatsApp Se Wyapaar’ program. This initiative aims to provide digital training to 10 million local traders through the WhatsApp Business App. The partnership aims to promote digitization efforts and create growth opportunities for businesses by offering hyper-local digital training in 11 Indian languages across all 29 Indian states. CAIT, a trade association network with 80 million traders in India, is organising workshops to provide digital and skill training for businesses. The training will equip them with the necessary knowledge to digitise their storefront and create a ‘digital dukaan’ on the WhatsApp Business App. The workshops will educate them on the app’s features like Catalog, Quick Replies, and Click to WhatsApp Ads, which can help small businesses connect with customers more efficiently. Over the years, the WhatsApp Business App has offered a way for micro and small businesses, as well as solopreneurs in India, to reach new markets, serve their customers, and establish a professional digital presence for their business. This partnership is another way to support and empower the trade community, by helping them adapt to and adopt technology to […]
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