Business Transformation Via Augmented Intelligence

Sponsored post by As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the internet and social/mobile media. History tends to repeat itself, and as a tech “veteran” old enough to have worked through both, I’ve seen the risks of companies going all-in on the hype before the tech is ready. I’ve also seen the dangers of being too cynical and slow-moving. The winning path forward lies between those poles – in a strategy that seeks to build augmented intelligence. Rather than aiming for the Jetson-esque view of flying cars and other complete paradigm shifts, augmented intelligence takes a measured approach. In this approach, companies apply AI to specific areas where it can have impact and value now, incrementally enhancing our everyday decision-making and letting us work faster and smarter. This approach builds an agile foundation to move quickly as those applications evolve toward a flying-car future. Five things it takes to become an augmented-intelligence marketing organization 1. Prioritize data quality: The accuracy and comprehensiveness of your company’s data will make or break your success with AI. Every AI use case starts with training data and prompts into AI models. […]

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