Photo: James Kelly Burberry CEO Jonathan Akeroyd is building out the brand’s C-suite team with two new roles, as he forges ahead with his ambitious growth strategy . Giorgio Belloli — who has spent over a decade in luxury, including in senior positions at Prada, Alexander McQueen and Hussein Chalayan — has been appointed to the new role of chief digital, customer and innovation officer. He will be responsible for leading the global e-commerce, digital product, and analytics teams, as well as a newly-formed innovation function. Most recently, Belloli held the position of chief commercial and sustainability officer at Farfetch. Delphine Sonder, whose career portfolio includes senior roles at Louis Vuitton and Chloé, joins as chief merchandising officer after nearly five years at Saint Laurent, where she was general merchandising director. For Burberry, Delphine will lead merchandising and global planning across ready-to-wear and accessories, as well as product strategy. Both appointments are effective immediately. “Their appointments reinforce our ambitions for this next phase, building on our strong legacy of innovation and strengthening the alignment between our commercial offering and our new creative vision,” a statement from Akeroyd reads. “I look forward to working closely with them both to progress […]
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