Building a strong digital culture relies on investing in your people and your tech

(Image credit: Pixabay) With AI, hybrid work and rising customer expectations driving rapid industry changes, a stark gap is emerging between companies embracing digital technology (digital leaders) and those failing to improve their digital capabilities (digital followers). Companies investing in digital transformation and creating a strong digital culture are reaping the benefits, while others are being left behind. Digital culture refers to the mindset and practices within an organization that enables technology to be integrated across every aspect of the organization. A successful digital culture considers how tech can have an impact on employees , customers and wider communities alike. New research from Virgin Media O2 Business and the Centre for Economics and Business Research (Cebr) has revealed a gap in perception versus reality within many businesses. You may like Unlocking AI’s true potential: the power of a robust data foundation How AI can help the UK’s scale-ups realize the growth agenda 88% of those we surveyed class themselves as digital leaders and believe they have a strong digital culture already. In reality, many of these organizations are simply not increasing or improving their use of digital technology fast enough. The problem lies in seeing technology investment as the […]

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