British Cycling is overhauling its digital and data ecosystem to redevelop its digital presence Add bookmark Listen to this content Audio conversion provided by OpenAI Michael Hill British Cycling digital transformation – PEX Network British Cycling, the main national governing body for cycle sport in Great Britain, is embarking on a new digital transformation strategy. It will overhaul its digital and data ecosystem to redevelop its digital presence with enhanced functionality and personalized content capabilities. British Cycling signed a five-year partnership with Elixirr that sees the award-winning global challenger consultancy become its official digital transformation partner. Don’t miss any news, updates or insider tips from PEX Network by getting them delivered to your inbox. Sign up to our newsletter and join our community of experts. Bringing cutting-edge technology to cycling By joining forces with Elixirr, British Cycling aims to elevate its connection with clubs to communities and engage more fans with Britain’s most successful Olympic and Paralympic sport. Elixirr will deliver services across British Cycling’s technology estate to revolutionize the way that members, clubs, organizers and partners interact with the governing body. The new digital transformation program is a key pillar of British Cycling’s wider Program of Change. “British […]
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