The platform built for future-proofing Get in touch For the past five years, the team at fashion retailer Boden have been driving a cultural and technological shift that’s enabled them to grow not just as a clothing brand, but as innovators. Meanwhile, World of Books have been on their own journey of digital transformation, fueled in part by expansion and acquisition. Shopify sat down with leaders from each business to discuss their insights and advice for managing change in a rapidly transforming world of commerce. Here are three of their top tips from the session—check out the full video to discover many more. Click here to talk with sales about Shopify plans for enterprises 1. Understand change drivers and prioritize According to Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, change can be broken down into three key areas: customers, market dynamics, and internal culture. “Our customers are changing all the time,” says Ana. “We have to adapt to them. Then we have the market around us which is constantly changing—especially in fashion—and our employees; different generations with different expectations of the workplace. So, it’s those three things that we have to manage.” David […]