Boddess Beauty, the multi-brand beauty retailer, has added renowned global brands such as Etude House, Dermalogica Cosrx, Klairs, Valentino, Ralph Lauren, Azzaro, and OGX to its portfolio as part of its robust retail expansion plans. These brands will offer a diverse range of product categories and stock-keeping units (SKUs) both online and at Boddess’ offline stores. The demand for beauty products in the direct-to-consumer (D2C) space is projected to thrive until 2030, with an impressive compound annual growth rate (CAGR) of 27percent. Recognizing the immense market potential, Boddess Beauty has capitalized on the popularity of Korean beauty brands in India, curating a collection that combines the best global and home-grown beauty brands. With the ever-evolving landscape of direct-to-consumer business models, e-commerce platforms, expedited deliveries, and digital media, global brands have become increasingly accessible to the masses. In a highly competitive market, the pursuit of strategic growth to connect brands with their target customers is ceaseless. Boddess Beauty emphasizes the significance of an omni-channel presence and a digital-first approach as the way forward, a strategy embraced by existing and well-established brands to a great extent. Ritika Sharma, Founder, and CEO of House of Beauty/Boddess, said, " Undoubtedly, homegrown Indian skincare […]
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