Led by former Philips CMO Richard Wergan, Edelman Delta aims to define a company’s strategic positioning for multi-stakeholder audiences. LONDON — Edelman has unveiled a new brand strategy offering that aims to extend the firm’s proposition beyond communication into brand positioning and management consulting. Led by former Philips CMO Richard Wergan, Edelman Delta has brought together more than 20 people across brand strategy, management consulting, integrated marketing, design, employee engagement and sustainability. Other key figures include MD Jamie Kieffer, who previously led marketing at SteelSeries and Tomy, and COO Richard Sherrington, a former McKinsey exec. So far, the unit’s client list has included CenterPoint Energy, Gilead Sciences, Iron Mountain, Mazars, Mitsubishi Heavy Industries, Myriad Genetics, Unilever, Duly Health and Care, Quantix and Trimble. Edelman Delta operates from hubs in London, New York and Chicago, with plans to expand into Asia. Wergan joined as founder and CEO of Edelman Advisory in 2018 after a career in senior marketing roles for Philips, Barclays and Xerox. “We’re seeking to restore true brand strategy as a core driver of long-term business success,” he said. “Some brand consultancies take a short-term view of brand strategy moving on after the strategy is set, often leaving […]

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What would you do if you had nothing? If you were starting from scratch, with no money, no contacts and no clue which way to turn, what would be your next move? When you have hit rock bottom there is only one way to go from there. But getting out of a bad place takes more than just an intention. Broke to $200m: the three master traits that built a business empire Bedros Keuilian Entrepreneur Bedros Keuilian has experienced this shift first-hand. An immigrant from a communist country-turned-entrepreneur, Keuilian is founder and CEO of Fit Body Boot Camp, a franchise business that started in 2009 and now reportedly has over 600 locations ( from 355 in 2020 ), that has been included in Entrepreneur Magazine’s 500 fastest growing franchises in the world and three times on the Inc. 5000 list of fastest growing privately owned companies. Keuilian is now an investor and a coach, working with entrepreneurs, New York Times best-selling authors and thought-leaders to create highly profitable and industry dominating brands and businesses. Keuilian arrived in the United States of America at the age of six with nothing and has since built companies worth over $200million. He puts […]

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Last year, a spike in inflation caught the attention of investors (and the Fed). As a result, many Bitcoin enthusiasts were excited about the opportunity to prove the coin’s value against inflation as “digital gold.” However, as the year unfolded, this turned out to be anything but true. So how did Bitcoin perform in 2022, and was it any match against gold regarding a hedge against inflation? Consumer Price Index Inflation is widely measured by an economic indicator called Consumer Price Index (CPI). CPI lets us know how the average price of a basket of goods has changed over time. The year-over-year growth in CPI was around 7% at the start of 2022, well above the Federal Reserve’s long-term goal of 2%. By June, the 12-month CPI was up to 9.1%. This was the largest year-over-year increase since November 1981—before cryptocurrency was even a concept. While CPI readings decreased each month after that, they ended the year around 6.5%. Bitcoin vs. Gold Bitcoin is a digital currency designed to act as money and a form of payment. Bitcoin differs from the U.S. dollar because only a finite number of digital coins are available. Only 21 million bitcoins were created. […]

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Tech & social media Why rules will mean more institutional and retail adoption as crypto mainstreams to IROs’ doorsteps Three Arrows Capital, Celsius Network, FTX, BlockFi and Genesis: just a smattering of significant cryptocurrency companies declaring bankruptcy since mid-2022, collectively loosing tens of billions of dollars, including a lot of investors’ funds. Does this mark the end of crypto in the non-regulated shadows, with its techno token Ponzi-schemers and dodgy decentralized finance (DeFi) products? Well, no, because nothing stimulates legislation more than a crisis, and capital market professionals you need an active subscription Subscribe Quarterly issues of IR Magazine Unlimited Articles online Newsletter Investor Perception Studies – Europe, US, Canada and Asia Strategy guides Whitepapers Benchmarking reports Linda Montgomery is a Toronto-based tech industry marketing executive and IR professional. She holds two business degrees and a CPIR (Certified Professional in Investor Relations) designation from the Canadian Investor Relations Institute.

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Andy Jassy said Amazon has been working in the area of generative AI for a long time. Amazon’s CEO Andy Jassy said generative AI like ChatGPT presents "exciting" possibilities. He told the Financial Times that Amazon has been working on generative AI for a long time. Amazon company supporters are worried the company is falling behind in this area, per the FT. Sign up for our newsletter for the latest tech news and scoops — delivered daily to your inbox. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . Amazon’s CEO Andy Jassy chimed in on the conversation about generative AI and ChatGPT in an interview with the Financial Times , published on Monday. "I think it’s exciting, what’s possible with generative AI," Jassy told the FT. "And it’s part of what you’re seeing with models like ChatGPT. But most large, deeply technical companies like ours, have been working on these very large, generative AI models themselves for […]

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Louisville Business First’s Mentoring Monday is coming up on Feb. 27. Mentoring Monday is annual event that offers a chance to for networking with some of the region’s most influential women leaders. Our annual program, in its 10th year now, is held in conjunction with other women in programs held in 40 cities across the country from Albany to Honolulu. The event will kick-off with a video keynote from Clara Shih, founder of Hearsay Systems, CEO of Salesforce Service Cloud and author of "The Facebook Era." That’ll be followed by rounds of speed coaching. Delene Taylor, CPA/CGMA, executive director, Rotary Club of Louisville, will be providing a session on how to use LinkedIn to help with your career. And Meagan Jordan Photography will be set up for those seeking professional headshots, for $40 each. You can buy tickets for the 2023 Mentoring Monday by clicking here . Below is a list of the 36 local business leaders who will be on hand for the speed coaching and mentoring sessions: Christy Ames, executive vice president and general counsel, Republic Bank Summer Auerbach, owner, Rainbow Blossom Natural Foods Kim Baker, president and CEO, Kentucky Performing Arts Leigh Ann Barney, president and […]

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Financial Consultant & author of Deep Finance, Glenn has spent the past two decades helping startups prepare for funding or acquisition. getty Founders often measure the value of their business on the effort and work it took to build something from nothing—to transform what was once just an idea or a dream into a going concern. It can be hard for entrepreneurs to objectively place a value on a company born out of countless sleepless nights, long hours and great personal financial risk. But when it comes time to raise money to take your business to the next level, you need to evaluate your business the way an investor would. Whether you’re seeking growth capital to fund expansion, recapitalize debt or as part of an exit strategy, you should understand how financiers evaluate potential investments. One avenue many successful businesses follow when raising capital is to seek investment from a private equity firm. What Is Private Equity? A PE firm is an investment firm that specializes in buying and investing in private companies. They typically raise money from institutional investors, such as pension funds, endowments and wealthy individuals, and use that money to invest in companies they believe have […]

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PR pro, president of Dalton Agency’s Nashville office, author of "The Joy of Propaganda: The How and Why of Public Relations and Marketing.” getty Propaganda is everywhere today—in the advertisements you see, the news stories about products and businesses you read, the storyline in movies you follow along, and all over social media. Due to this ubiquity of propaganda, it is important for business owners to know the difference between white, gray and black propaganda—so you know when you are crossing a line—because a successful business must know how to use propaganda ethically to advance its interests. It is simply the current we swim in. White propaganda, which encompasses most public relations/publicity activities, involves communicating a message from a known source. For instance, when a PR person places a news story about the local bank’s $100,000 donation to the local hospital in the local newspaper, both the hospital and the bank are clearly identified in the news story, and it is certainly implied—if not stated directly—that this story ensued because both the hospital and the bank want to be seen in a certain way by the community and that they will benefit from this perception. That is, their intentions […]

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A person looks at rubble and debris following an earthquake in Kahramanmaras, Turkey, February 8, 2023. REUTERS/Suhaib Salem ANKARA, Feb 13 (Reuters) – Turkey’s worst earthquake in almost a century has left a trail of destruction that could cost Ankara up to $84.1 billion, a business group said, while a government official put the figure at more than $50 billion. The combined death toll in Turkey and Syria from last Monday’s 7.8 magnitude quake approached 36,000 and looked set to rise, as the focus of the response switched from rescuing survivors trapped under the rubble to providing shelter, food and psychosocial care. A report published at the weekend by the Turkish Enterprise and Business Confederation put the cost of the damage at $84.1 billion – $70.8 billion from the repair of thousands of homes, $10.4 billion from loss of national income and $2.9 billion from loss of working days. It said the main costs would be rebuilding housing, transmission lines and infrastructure, and meeting the short, medium and long-term shelter needs of the hundreds of thousands left homeless. Latest Updates President Tayyip Erdogan has said the state will complete housing reconstruction within a year and the government was preparing […]

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High property-tax rates can discourage large expansion projects, such as Texas Instruments’ chipmaking plant in Richardson. Many business leaders are pushing to replace a major tax-abatement program that expired at the end of 2022.(Texas Instruments) Texas takes pride in being a low-tax haven, thanks largely to being among the states that don’t have an individual income tax . That’s a solid proposition for most families, even if annual property tax bills take a hefty bite. But businesses are shouldering a heavier burden in Texas, paying a larger share of state and local taxes than in all except a handful of small states. In fiscal year 2021, businesses paid 59.3% of state and local taxes in Texas compared with a national average of 43.6%, according to an annual assessment led by Ernst & Young. Business’ tax burden in Texas was fifth-highest among all states and easily the highest among the most populous states. By another metric, business tax burden as a share of gross state product, Texas was also well ahead of the U.S. Texas offers many benefits for business, including a diversified economy, growing labor force, affordable cost of living and light regulation. That’s why it consistently ranks among […]

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