Digital head at Mars, Marijn Grevink, takes the wrapper off digital transformation at the company in Netherlands in an interview with Computer Weekly Mars needs a digital transformation and needs to do it now – not only on a local level, but also globally, according to Marijn Grevink, leader of digital transformation at Mars in Veghel in the Netherlands. With $40bn in annual sales, Mars Incorporated is one of the biggest family-owned companies in the world. The fact that it is a privately held company gives it the privilege to think in terms of generations, rather than quarters. This long-term view is reflected by one of the company’s mottos: “The world we want tomorrow starts with how we do business today.” Grevink says change occurs so much faster nowadays that a company must be prepared to respond to disruption within 19 days – at least in theory. The accelerated rate of change is evidenced by the fact that it took the telephone 75 years to get to 50 million people, but more recently, Pokémon Go only needed 19 days to get to the same number of users. “Like most companies, it would be a challenge for us to have […]
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