The Gist Data’s your friend. CMOs should use data to optimize marketing spend and campaigns during recessions. Retention + satisfaction = CX win. CMOs should prioritize customer retention and satisfaction by improving customer experiences. Marketing transformation. CMOs should invest in industrializing customer data to make better, more informed decisions and transform how they market to both existing and new customers. Recessions are a challenging time for every business function. They are a time for leaders to stand and deliver. For CMOs, recessions are an opportunity to become data driven. Recessions are a time for CMOs to do three things: 1) show off their data chops, 2) fix their firm’s customer experience, and 3) invest in industrializing their customer data. All three will help their organizations better weather recession and come out of recession stronger. Let’s look at how each matters. Time for CMOs to Show Their Data Chops Obviously, it is critical that CMOs be good stewards of the marketing budget during a recession. This is about more than just cutting expenditure. It is about ensuring that marketing spend and campaigns deliver leads and revenue. To do this, CMOs need to use data to figure out which campaigns and […]

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courtneyk Investment Thesis: Perficient Inc. (NASDAQ: PRFT ) has been performing very well post Covid-19. The company has been capitalizing on the digital transformation opportunity, which will be accelerated at a CAGR of 16.5% with an expected investment of $6.3 trillion (about $19,000 per person in the US). The numbers look consistent for revenue , and EPS growth has been 21% over the last five years. The company has a long track record of success in providing IT consulting services combined with its focus on emerging technologies like cloud computing and artificial intelligence (AI). PRFT’s performance has remained solid despite economic headwinds over the past few years, making it one I plan to watch and evaluate going forward. What do they do? Perficient Inc is a digital transformation consulting firm that provides a range of services such as strategy, design, and technology solutions and is headquartered in St. Louis, Missouri, USA, with 7500 employees. The company also offers specialized services, including cloud computing, analytics & data management, mobile application development, eCommerce platforms & integration solutions. They creatively approach their work by embracing recent technologies, techniques, and design principles to deliver innovative and practical solutions to their clients. Recent Corporate […]

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COPENHAGEN, February 17th, 2023: 5th Planet Games A/S (OAX: FIVEPG) announces that it has the opportunity to make an investment of 500,000 U.S. Dollars into the Regulation A Tier 2 offering of Skybound Holdings LLC. An Extraordinary General Meeting will be announced shortly for the shareholders in 5th Planet Games to vote on the Skybound investment opportunity. The investment will only be carried out if the general meeting approves the proposal to invest. Skybound has published an Offering Circular setting out the details regarding its Regulation A Tier 2 Public Offering (RegA+), which is available here: https://www.sec.gov/Archives/edgar/data/1867925/000149315222035665/form253g2.htm On top of being a major investor in 5th Planet Games, Skybound is one of the world’s leading entertainment companies, producing video games, comics, movies, television, music, board games, merchandise, books and audio programming. Skybound is the company behind the award-winning The Walking Dead and Invincible franchises. o The Walking Dead was the #1 most watched scripted TV show on cable and the highest rated show in cable TV history, with half a dozen TV series and over 112 million viewers. The Walking Dead franchise has driven over $10 billion in revenue across all platforms. o Invincible is a star-studded animated Amazon […]

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By Peter Hoskins and Annabelle Liang Business reporters Global sandwich chain Subway says it is exploring a possible sale of the business after almost six decades of family ownership. The firm has been growing rapidly for years but is now facing soaring costs and increased competition. A sale of the company could value it at more than $10bn (£8.2bn), according to the Wall Street Journal, which first reported the story. Investment banking giant JP Morgan is advising Subway on the potential sale. Subway said that it does not plan to give any further updates on the process until it is completed and has not said how long it could take. The man who made burgers and pizzas popular in India Domino’s pulls out of the birthplace of pizza Earlier this month, the company announced its second year in a row of record sales. Subway said same-store sales rose 9.2% last year, compared to 2021. It added that it would "continue to execute against its multiyear transformation journey", that includes new menu items and modernising its restaurants. Subway was founded in 1965 as Pete’s Super Submarines in Bridgeport, Connecticut, by 17-year-old Fred DeLuca and family friend Peter Buck. It went […]

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After graduating from college in 2011, I had $30,000 in student debt and was working a part-time waitressing job for $19.50 an hour. My quarter-life crisis made me realize I needed to figure out my finances fast. I didn’t want to continue being stuck in debt and living on $19,000 a year, so I started learning everything I could about personal finance. Thanks in part to several side hustles and being frugal with my money, I eventually paid off my debt. I also started an educational platform called Bravely Go , where I help women create sustainable money habits and build wealth though digital workshops, courses and speaking engagements. Today, at 34, I run a business that brings in more than $100,000 in sales and $27,000 in passive income a year. Here’s how I took charge of my finances and built a community that empowers women to do the same: 1. I shared my story to help me stay accountable. One of the biggest things that helped me turn my finances around was blogging about it, especially as I made progress with paying off debt. In addition to my catering gig, I took on part-time jobs as a social […]

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Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Poor editing, distorted audio and a bad script can all make it seem like you aren’t willing to put effort into your marketing—which may make customers question the quality of your products or services as well. Thankfully, you don’t have to have a large budget to ensure high production value. Below, nine members of Young Entrepreneur Council each share one simple way any business can improve the quality of their videos and why each tactic works so well. Members pictured from left to right. Photos courtesy of the individual members. 1. Use The ‘Hero’s Journey’ Formula An effective way to make videos for your business is to use the "Hero’s Journey" formula. Introduce the problem or need, present a solution, show the process of how it works as well as the benefits, highlight any results or testimonials and end with a call to action. By using this formula, you can create a compelling and effective video that tells a story that resonates with your […]

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LegalZoom’s ‘Fast Break for Small Businesses’ program will contribute $6 million in grants and services to small businesses. The NBA and LegalZoom continue their partnership to ensure a more equitable society that celebrates the small business achievements of underrepresented communities. The partnership is focused on furthering and supporting small business owners in the U.S. The “Fast Break for Small Business” program provides capital via grants, and LegalZoom small business services to help remove some of the barriers to access that many women, people of color, members of the LQBTQIA+ community, and immigrants face. The program will dedicate $6 million in grants and LegalZoom services to support thousands of small businesses, nationwide. LegalZoom is the industry leader in online business formation and a leading platform in legal, compliance and tax solutions. Established in 2001, LegalZoom has provided credible resources for businesses and brands across all 50 states in the U.S. The company offers estate planning documents, tax advice, trademark filings, and continuing compliance. During the 2022-23 NBA and WNBA seasons, 100 applicants will be selected to receive a $10,000 small business grant, up to $500 in value. In addition, another 4,000 small business owners will receive free LegalZoom products, up […]

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Photo courtesy of Sounders FC The Seattle Sounders ’ new president of business operations brings a wealth of experience leading both NBA and NHL teams as well as strong local ties. About two months after being introduced to employees internally , Hugh Weber’s appointment was publicly announced by the club on Thursday. Two days earlier, Peter Tomozawa officially stepped down in order to take a role leading Seattle’s 2026 World Cup organizing committee. “I am grateful and honored to return to my roots and contribute back to the community that has been core to the person I have become,” Weber said in a team release. “I am inspired by the deep connection that the community has to the Sounders and appreciate the importance of my role in continuing the legacy and deep commitment that has been built over the last 49 years of the team’s existence. “In my career, I am fortunate to have contributed to teams that accomplished extraordinary results. To be able to apply those learnings, in partnership with a trusted friend and leader I esteem, in a community I call home, made this a very personal decision.” Up until last summer, Weber spent three years as […]

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Marco Santos has huge plans in store for leading GFT’s newly consolidated Americas business, including a massive sales push and customer charge in the U.S. “We have this exponential mindset to push the U.S. business and company to the limits in order to create another doubling of growth over the course of two or three years. And then another doubling of growth in two or three years after that,” said Santos, who was recently appointed GFT’s new CEO of the Americas. GFT is a 10,000-plus employee strong global systems integrator and consultant powerhouse looking to take its U.S. business to the next level under Santos’ leadership following the combination of GFT’s operations in the U.S., Brazil, Canada, Costa Rica and Mexico to form its new Americas regions. GFT’s U.S. And AI Push By Santos GFT combined all of its Americas operations last month after its U.S. business grew over 50 percent year over year in third quarter 2022. The Germany-based digital transformation specialist is a large global AWS , Microsoft Azure, Google Cloud , LemonEdge and Thought Machine partner. Santos has been a top executive at GFT since 2011, responsible for breaking the company into the Brazilian market and […]

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There was a lot of skepticism when the $10 million Partnership for Zero plan to dramatically reduce homelessness in downtown Seattle was announced . A year later, over 150 people have been moved inside, another 214 people are in the process of doing so while over 500 more have taken tangible steps toward housing. On Thursday the public-private Partnership for Zero program offered these and other updates, including new and renewed commitments from the Ballmer Group, JPMorgan Chase and Starbucks. These cash and in-kind contributions have boosted Partnership for Zero’s total investment to $11 million. This is "real, clear progress," Marc Dones , CEO of the King County Regional Homelessness Authority, said in a news release. Partnership for Zero is part of a longer-range effort to greatly reduce the number of homeless people in the county as spelled out in the recently released $12 billion, draft five-year action plan. Based out of the new Housing Command Center , 26 "systems advocates," or outreach workers, in the Partnership for Zero program have since September logged over 13,000 hours on the streets of downtown and the Chinatown International District (CID) since collecting data for a by-name list of unhoused people. When […]

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