Provided by Adobe Stock. Image provided by Smith Publicity. "Business as usual is no longer valid," Kamales Lardi writes at the start of The Human Side of Digital Business Transformation , a book that leverages decades of business and consulting experience to craft a human-centered roadmap to successful digital transformation. Practically bursting with comprehensive research and interviews with global business figures, this is a wide-ranging, eminently readable volume that engages the heart and mind with a thorough, practical and ultimately optimistic manual for success in the Fourth Industrial Revolution. It would honestly be intimidating in its intellectual weight if the writing wasn’t so engaging. Vividly illustrated with historical and current examples, Lardi brings real-world strategies for success, which she shares with an easy, conversational style that sucks you into the pages and simply won’t let you go. This is essential reading, especially for anyone involved in digital marketing and customer engagement. Image provided by Smith Publicity. Putting people first "Digital business transformation is a fundamental change of an organization’s culture, operations and ecosystem by leveraging technology to create value," Lardi writes. "The type of leadership and culture required can be described as agile and adaptable, one that is purpose-driven […]
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