Getty Building a successful business requires a lot of hard work, dedication and strategic planning. One of the most important aspects to focus on is marketing and branding your business so it stands out in the marketplace. Creating an effective brand strategy is essential for building long-term relationships with customers, increasing customer loyalty and ensuring your business’ longevity. 1. Create an effective branding strategy. The first step to creating a successful brand strategy is to develop a unique and recognizable brand identity. Make sure your brand identity conveys the values and mission of your company in a memorable way. This will help to differentiate you from competitors and create a lasting impression on potential customers. The more memorable and identifiable your brand identity is, the more likely customers will be able to recall it easily when they need a product or service. You can achieve this by creating a logo, color scheme and slogan that are unique to your business and will help you stand out from the crowd. 2. Develop relationships with reporters. The second step is to build relationships with reporters so that you have more of an opportunity for them to cover your business in the […]

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TEMPE, Ariz., Feb. 7, 2023 /PRNewswire/ — Economic activity in the hospital subsector grew in January for the 32nd consecutive month, say the nation’s hospital supply executives in the latest Hospital ISM ® Report On Business ® . The report was issued today by Nancy LeMaster, MBA, Chair of the Institute for Supply Management ® (ISM ® ) Hospital Business Survey Committee: "The Hospital PMI ® registered 52.5 percent in January, a 4.5-percentage point decrease from the December reading of 57 percent, indicating a 32nd consecutive month of growth. The Business Activity and New Orders indexes decreased compared to December. The Employment Index remained in contraction territory in January. The Case Mix Index registered 56.5 percent, an increase of 4.5 percentage points compared to the December figure of 52 percent. The Days Payable Outstanding Index registered 53 percent, up 1.5 percentage points from the 51.5 percent reported in December. The Technology Spend Index registered 53 percent, a 2.5-percentage point decrease from the December reading of 55.5 percent." LeMaster continues, "In January, Business Survey Committee respondents indicated volumes were high but lower than the previous month. Most indicated that cases of such respiratory illnesses as COVID-19, respiratory syncytial virus (RSV) […]

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MARQUETTE, Mich. (WLUC) – This year’s annual meeting and SBAM business success meeting is happening at NMU’s Northern Center February 16. Every year the group uses the meeting as an opportunity to highlight the work of small businesses across Upper Michigan, as well as provide resources and information for small business owners and entrepreneurs. Rich Tegge with OAUP stopped by the TV6 Morning News to chat with Elizabeth and Pavlina about this year’s event. To register for the event or to learn more, click here . Copyright 2023 WLUC. All rights reserved.

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Employers, struggling to fill hourly wage jobs in construction, restaurants and other services, are offering higher pay and better working conditions to people coming to the U.S. to work; ‘The scarcity is huge’ Lenin Cálix, from Ecuador, said migrant construction laborers in the Washington, D.C., area made on average $120 a day before the pandemic but now make about $200 a day. Alicia Vera for The Wall Street Journal Migrants who come to the U.S. to find work are now being hired more quickly, at higher pay and under better working conditions than at any time in recent memory. In many cases, employers and economists say, migrant workers are being paid as well as their American counterparts. Job vacancies in the U.S. increased to 11 million at the end of December , according to the Labor Department. While the tightness appears to be easing in the white-collar job market , employers say finding hourly wage workers remains a challenge. Unemployment hit 3.4% in January , the lowest rate in 53 years. Many small businesses say they are unable to hire enough native-born and naturalized workers and are paying a premium for migrant workers. Continue reading your article with a […]

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Insurance companies need to highlight the diverse and exciting roles and opportunities for growth within the industry if they want to weather a tough job market that has the potential to persist for the next few years. The issue boils down to a branding problem, according to Jason Grant (pictured), VP head talent acquisition & HR technology at CNA Insurance. “Historically, we’ve not done a great job of branding insurance as an industry of choice ,” Grant said. “As a result, there’s a misconception among job seekers around the opportunities within the insurance industry.” The main misconception that jobseekers typically have about insurance is that it’s limited to sales work. But the VP argues this simply isn’t true anymore. “Given the vast product lines that comprise the insurance industry, there is a wide range of career opportunities for individuals that are interested in technology, finance, data analytics, human resources, or legal – and I didn’t even begin to touch on careers that are more typically associated with the industry, such as claim underwriting actuary and risk control,” said Grant. “Everywhere you look what you’re going to see is insurance hard at work, whether that be at a construction site, […]

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(WITN) GREENVILLE, N.C. (WITN) – Greenville small businesses can get financial help with this new program. Greenville City Council unanimously voted for the American Rescue Plan Act program which will support the growth and stability of small businesses. Businesses that meet their requirements can receive up to $50,000 in support. The program was designed to help new businesses and already established ones that are still impacted by the COVID-19 pandemic. The allotted money could go to building renovations, expansions and upkeep, and the purchase of equipment among other things. To qualify for this program, a business must: Be in the Greenville city limits with proof from the Department of Housing and Urban Development Independently owned and operated with five or fewer locations and 100 or fewer employees. A net gross that does not exceed $5-million Greenville will establish a system where businesses are scored and ranked based on their performance in these areas and other business statistics. More information about the application process for the program will be available in March. For more information, contact the City of Greenville at (252) 329-4518. Copyright 2023 WITN. All rights reserved.

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RALEIGH, N.C., Feb. 7, 2023 /PRNewswire/ — First Citizens Bank today announced that its Middle Market Banking business is launching a business-focused webinar series to provide a range of expert insight to owners, executives, service providers and others engaged with middle market companies. The first webinar in the series, New Year, New Economy, New Strategies, will take place on Thursday, Feb. 23 from noon-1 p.m. ET. A panel of industry professionals will discuss business and economic trends that will impact the middle market in 2023, as well as strategies to proactively address these trends. The panel discussion will be moderated by Brendan Chambers , managing director and group head for First Citizens Middle Market Banking, and will include the following panelists: Phil Neuhart , director of Market and Economic Research at First Citizens Wealth Management ; Justine Tobin , founder and managing partner at Tobin & Company Investment Banking Group ; and Cristanne Leitner , shareholder and senior vice president at LevitZacks , a comprehensive tax, accounting and CPA firm. Webinar attendees will be invited to participate in an interactive Q&A session at the end of the event. "First Citizens is heavily-focused on relationship banking, and that means providing […]

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Joe DeFrancesco and his wife Ida with two of their hens and the enclosure that Connecticut residents can rent for a six-month period. The DeFrancescos are farmers from North Branford and are the Connecticut affiliate for a Pennsylvania company, Rent The Chicken. A North Branford farmer said the surge in egg prices at the supermarket is resulting in increased demand for consumers renting hens, a service he has provided since 2019. Joe DeFrancesco said he hasn’t seen the level of interest in renting his hens since the start of the pandemic. DeFrancesco, who also raises hens to provide fresh eggs for his seasonal farm market in Wallingford , said last year was the first time he saw a decline in the hen rental business. "Now, people are eager to rent our hens because of the price of eggs," DeFrancesco said. One of the five rental options has already sold out, he said. The wholesale price on the New York market for large shell eggs in a carton delivered to retailers was in the $3.05 to $3.09 per dozen price range, according to the latest report from the U.S. Department of Agriculture. The retail price consumers pay is likely much […]

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A Santander company logo is pictured at the company’s headquarters in Boadilla del Monte, outside Madrid, Spain, February 2, 2023. REUTERS/Violeta Santos Moura MADRID, Feb 7 (Reuters) – Santander (SAN.MC) valued its Mexican business at around 8.1 billion euros ($8.65 billion) on Tuesday with the launch of a voluntary tender offer to acquire the 3.76% of shares it does not own, taking a step towards its de-listing. Over the past few years Santander has expanded in emerging economies in search of faster growth than in Europe, where ultra-low interest rates had made banking less profitable. Spain’s biggest bank set the offer price to Santander Mexico (BSMXB.MX) shareholders at 24.52 Mexican pesos ($1.28) in cash for each Series B share in Mexico and the U.S. dollar equivalent of 122.6 pesos in cash for each American Depositary Shares (ADS) listed in New York. The offer values the stake which Santander does not already own at around 304 million euros ($325 million). Although Tuesday’s offer price was below the 26.5 Mexican pesos per share offered in October of 2021 for a 10.4% stake, Santander Mexico shares rose by 2.5% to 24.40 Mexican pesos. Spain’s Santander has to choose the highest price between […]

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The traditional business model of CPA firms revolves around tax, audit, accounting, advisory and financial services. That business model has been this way ever since they introduced accrual accounting in the 19th century. For the past 30 years, the business model for CPA firms has remained resilient despite mergers, acquisitions, recessions, technology and business calamities like Y2K. However, the latest dilemma for that business model is occurring today. I consider a change to any industry’s business model to be similar to the experience found on those rotating restaurants such as the one on top of the Space Needle in Seattle. You take an elevator up about 1,000 feet to the restaurant, check in and are seated at your table.

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