Amanda Baldwin, left, and Holly Thaggard, Supergoop’s CEO and founder, respectively. Supergoop’s values helped it stay focused throughout its history , including the 2008 recession. Amid fears of an imminent downturn, Supergoop’s founder and CEO look at how others can prepare. Here are their tips on building a recession-proof business. Sign up for our weekday newsletter, packed with original analysis, news, and trends — delivered right to your inbox. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . "We’re teachers and students" is one of the 10 values painted on the walls of Supergoop’s New York City office. The list serves as a reminder of the company’s greater goals, Holly Thaggard, who founded the company in 2007 , said. Remembering its core values has helped the company through its 15-year history, which includes the 2008 recession , Thaggard and Supergoop CEO Amanda Baldwin told Insider. Those same beliefs are guiding their team as it prepares for and reacts […]
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