Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Poor editing, distorted audio and a bad script can all make it seem like you aren’t willing to put effort into your marketing—which may make customers question the quality of your products or services as well. Thankfully, you don’t have to have a large budget to ensure high production value. Below, nine members of Young Entrepreneur Council each share one simple way any business can improve the quality of their videos and why each tactic works so well. Members pictured from left to right. Photos courtesy of the individual members. 1. Use The ‘Hero’s Journey’ Formula An effective way to make videos for your business is to use the "Hero’s Journey" formula. Introduce the problem or need, present a solution, show the process of how it works as well as the benefits, highlight any results or testimonials and end with a call to action. By using this formula, you can create a compelling and effective video that tells a story that resonates with your […]

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LegalZoom’s ‘Fast Break for Small Businesses’ program will contribute $6 million in grants and services to small businesses. The NBA and LegalZoom continue their partnership to ensure a more equitable society that celebrates the small business achievements of underrepresented communities. The partnership is focused on furthering and supporting small business owners in the U.S. The “Fast Break for Small Business” program provides capital via grants, and LegalZoom small business services to help remove some of the barriers to access that many women, people of color, members of the LQBTQIA+ community, and immigrants face. The program will dedicate $6 million in grants and LegalZoom services to support thousands of small businesses, nationwide. LegalZoom is the industry leader in online business formation and a leading platform in legal, compliance and tax solutions. Established in 2001, LegalZoom has provided credible resources for businesses and brands across all 50 states in the U.S. The company offers estate planning documents, tax advice, trademark filings, and continuing compliance. During the 2022-23 NBA and WNBA seasons, 100 applicants will be selected to receive a $10,000 small business grant, up to $500 in value. In addition, another 4,000 small business owners will receive free LegalZoom products, up […]

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Photo courtesy of Sounders FC The Seattle Sounders ’ new president of business operations brings a wealth of experience leading both NBA and NHL teams as well as strong local ties. About two months after being introduced to employees internally , Hugh Weber’s appointment was publicly announced by the club on Thursday. Two days earlier, Peter Tomozawa officially stepped down in order to take a role leading Seattle’s 2026 World Cup organizing committee. “I am grateful and honored to return to my roots and contribute back to the community that has been core to the person I have become,” Weber said in a team release. “I am inspired by the deep connection that the community has to the Sounders and appreciate the importance of my role in continuing the legacy and deep commitment that has been built over the last 49 years of the team’s existence. “In my career, I am fortunate to have contributed to teams that accomplished extraordinary results. To be able to apply those learnings, in partnership with a trusted friend and leader I esteem, in a community I call home, made this a very personal decision.” Up until last summer, Weber spent three years as […]

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Marco Santos has huge plans in store for leading GFT’s newly consolidated Americas business, including a massive sales push and customer charge in the U.S. “We have this exponential mindset to push the U.S. business and company to the limits in order to create another doubling of growth over the course of two or three years. And then another doubling of growth in two or three years after that,” said Santos, who was recently appointed GFT’s new CEO of the Americas. GFT is a 10,000-plus employee strong global systems integrator and consultant powerhouse looking to take its U.S. business to the next level under Santos’ leadership following the combination of GFT’s operations in the U.S., Brazil, Canada, Costa Rica and Mexico to form its new Americas regions. GFT’s U.S. And AI Push By Santos GFT combined all of its Americas operations last month after its U.S. business grew over 50 percent year over year in third quarter 2022. The Germany-based digital transformation specialist is a large global AWS , Microsoft Azure, Google Cloud , LemonEdge and Thought Machine partner. Santos has been a top executive at GFT since 2011, responsible for breaking the company into the Brazilian market and […]

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There was a lot of skepticism when the $10 million Partnership for Zero plan to dramatically reduce homelessness in downtown Seattle was announced . A year later, over 150 people have been moved inside, another 214 people are in the process of doing so while over 500 more have taken tangible steps toward housing. On Thursday the public-private Partnership for Zero program offered these and other updates, including new and renewed commitments from the Ballmer Group, JPMorgan Chase and Starbucks. These cash and in-kind contributions have boosted Partnership for Zero’s total investment to $11 million. This is "real, clear progress," Marc Dones , CEO of the King County Regional Homelessness Authority, said in a news release. Partnership for Zero is part of a longer-range effort to greatly reduce the number of homeless people in the county as spelled out in the recently released $12 billion, draft five-year action plan. Based out of the new Housing Command Center , 26 "systems advocates," or outreach workers, in the Partnership for Zero program have since September logged over 13,000 hours on the streets of downtown and the Chinatown International District (CID) since collecting data for a by-name list of unhoused people. When […]

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SAN JOSE – Some San Jose small businesses that owe back rent can apply for a rent relief starting March 1, according to the city. The city of San Jose has set aside $2.75 million in federal American Rescue Plan Act funds to provide up to 400 grants of up to $15,000 each to small businesses towards owners’ outstanding COVID-related rent debt. Business owners that own at least 51 percent of their company must submit a completed application, meet all program and federal requirements and provide documentation to be eligible for funding. Businesses must be currently active, located in a commercial building within San Jose, have 10 or fewer full-time employees and owe 60 days or more of back rent as of Dec. 9, 2022, to qualify for grant eligibility. Businesses can only apply if they were in business before March 24, 2020, and they must provide IRS tax returns from either 2020 or 2021 to confirm their annual gross receipts were below $3 million. Home-based businesses, franchises, nonprofits and religious organizations will not be considered for the grants. The Small Business Development Center, which administers the grant program on behalf of the city of San Jose, said the […]

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___ Cautious but steady consumers buoying hopes for US economy WASHINGTON (AP) — Call it the Goldilocks consumer. Defying high inflation and sharp interest rate hikes, Americans keep spending — a trend that, if sustained, could keep the economy humming just enough to help avoid a much-predicted recession. Surveys show that consumers on average don’t expect today’s still-high inflation to last for very long. That confidence could lead them to moderate their spending habits and wage demands, which would help slow inflation over time. If the combination lasts, it could make it easier for the Federal Reserve to tame inflation without derailing the economy. As inflation eased, the Fed would be able to curtail its rate hikes, making a recession less likely. ___ Is Bing too belligerent? Microsoft looks to tame AI chatbot Microsoft’s newly revamped Bing search engine can write recipes and songs and quickly explain just about anything it can find on the internet. But if you cross its artificially intelligent chatbot, it might also insult your looks, threaten your reputation or compare you to Adolf Hitler. The tech company said this week it is promising to make improvements to its AI-enhanced search engine after a growing […]

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The acquisition of 29.9 percent of Atos’ Evidian digital transformation, big data, and cybersecurity business by Airbus, should a deal be reached, would be a major shift in the competitive European cybersecurity market, but other potential suitors of Evidian including Thales and Group OnePoint may still be looking for deals. ARTICLE TITLE HERE Global solution provider Atos Thursday confirmed rumors that aerospace giant Airbus is looking to acquire a 29.9-percent stake in Atos’ Evidian cybersecurity business. Paris-based Atos said Airbus has offered to acquire nearly a third of Evidian as part of what it termed a long-term strategic and technological agreement. Atos said Airbus will conduct due-diligence on Evidian while the two negotiates “mutually satisfactory terms” on strategic and technological partnerships. Rumors of Airbus’ possible interest in acquiring part of Atos’ Evidian business were reported as early as January 1. At that time, both Atos and Airbus declined to discuss what they said were rumors. Advertisement Evidian was formed out of Atos’ decision in early 2022 to divide itself into two separate companies. Atos would maintain the company’s focus on managed infrastructure services, digital workplace, and professional services. Evidian would focus on digital transformation, big data, and cybersecurity. Atos […]

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An Emirati man is seen near the logo of ADNOC in Ruwais, United Arab Emirates May 14, 2018. REUTERS/Christopher Pike DUBAI, Feb 17 (Reuters) – ADNOC will sell 4% of it gas business in an initial public offering (IPO), according to a newspaper notice and an emailed statement on Friday. ADNOC Gas’s offering is set to be open from Feb. 23 to March 2 for institutional investors, while retail investors can subscribe until March 1, according to the notice in the National newspaper and the statement. Shares are expected to begin trading on March 13. ADNOC holds a 95% stake in ADNOC Gas, and prior to the offering, it transferred 5% of the share capital of ADNOC GAS to Abu Dhabi National Energy Company. (TAQA.AD) Following the IPO, ADNOC is expected to own roughly 91% of ADNOC Gas. Should the deal go through, ADNOC Gas expects to target payments of dividends of $1.625 billion in the fourth quarter of this year for the first half of 2023, according to a ADNOC Gas intention to float document emailed on Friday. ADNOC Gas plans to offer a further $1.625 billion in the second quarter of 2024 for the second half of […]

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The Boeing logo is seen on the side of a Boeing 737 MAX at the Farnborough International Airshow, in Farnborough, Britain, July 20, 2022. REUTERS/Peter Cziborra WASHINGTON, Feb 16 (Reuters) – Boeing (BA.N) said on Thursday it is merging its aircraft financing arm into its commercial airplanes business unit as part of a push to simplify its corporate structure. After the retirment of Boeing Capital Corp (BCC) President Tim Myers this spring, Boeing said it will "realign" the financing arm within the commercial airplane unit while still maintaining "strong coordination" with the company’s treasury arm. Airfinance Journal earlier reported the move. Boeing Capital, a subsidiary of Boeing, provides asset-based financing and leasing to prospective commercial jet buyers. By moving the financing organization under its commercial airplane unit, the Boeing hopes it can simplify the buying process for customers. The realignment will "focus resources on our core work of supporting our customers and their financing needs," Boeing Chief Financial Officer Brian West said in an internal memo viewed by Reuters. A Boeing spokesperson said the shift will provide airline customers "with more consistent support" for arranging aircraft financing. Rob Martin, finance chief for the commercial airline business, and Boeing Treasurer […]

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