New beginnings getty Drucker told us that “ the purpose of business is to create a customer.” All customers are equal, but some customers are more equal than others. This is why you should invest at different levels with different prospects and customers. In brief, invest more in good prospects and customers. Invest less in those that are less good. By good, I mean prospects and customers that help you do good for others, can help you do things you are good at, and do things that are good for you. Good for others Customers that do good for others are good. I did a lot of work for the Red Cross through the years. All the work was pro bono and it never led to other work. I did this work because I believe in what the Red Cross is doing and the positive impact it has on others. That made the Red Cross a good customer for me and my firm. Organizations truly driven by doing good for others are generally wonderful to work for. They tend to be mission-driven, care a lot about their values, and filled with like-minded people. It’s almost always emotionally rewarding, if […]
Mental Health Delivers Big Business Benefits: 3 Strategies For Success
The business benefits of mental health are significant. getty Creating the conditions for employee mental health and wellbeing is the right thing to do for many reasons, but among them are the significant business benefits. In addition to the advantages for people, the paybacks for organizations and economies are undeniable. Improved employee mental health is good for business—fully eight scientific studies prove it—from the University of California to the University of South Australia and published in journals of economic studies to occupational studies. Good business requires balancing multiple issues—continuity over time balanced with adaptability as well as clear and compelling leadership direction balanced with participation and input from employees. And perhaps most of all, strategic choices about the right investments for payback to business, people, customers and communities. Organizations can’t invest in everything—so it’s reasonable to assess where to put time, energy and resources. And the evidence is clear that programs, processes and systems which support both physical health and mental health are very good business. Overall Economic Benefit Starting with the big picture, employee mental health costs the economy at least as much as physical health, according to a study by Penn State , published in the Review […]
Important Cybersecurity Steps For Business Leaders To Take
By Kazi Mamun, CEO of CANSOFT —We take pride in our reputation of designing software solutions and marketing strategies for businesses. getty Cybersecurity is a critical concern for businesses in today’s digital age, as cyberattacks and data breaches can cause significant financial and reputational damage. To protect sensitive data and ensure the security of their systems, business leaders must take a proactive approach to cybersecurity. I lead a team at a company specializing in software development and web security and have extensive experience with helping clients understand and implement effective cybersecurity measures. Here are some steps I recommend taking to protect sensitive data: Understand Your Cyber Risks Business leaders must understand their cyber risks to protect their systems and data adequately. Cyber risks can come in many forms, from malicious actors exploiting vulnerabilities to accidental data breaches due to employee mistakes. It’s important to assess the potential threats and understand the types of attacks your business may face to properly prepare. You should conduct a comprehensive risk assessment of your networks, applications and systems, as well as the overall cyber landscape. This should include looking at potential vulnerabilities that malicious actors could exploit and how likely they are to […]
Four E-Design Business Trends To Watch In 2023
Andrey Ustyugov is the CEO at Planner 5D , an easy-to-use home design platform powered by AI, AR & VR technologies. getty Technology has revolutionized how people buy, sell and maintain their homes. What our predecessors could not even imagine is now a reality. Today, we can find a house on the other side of the planet, browse its photos, change the design, take a virtual walk along it and buy it online. To succeed in this competitive field, businesses must focus on technology and consider new emerging factors. With increasing energy costs (prices jumped 32% in the European Union and 16% in the U.S. in 2022), most people are shifting their spending habits—including housing. As many are unable to afford a new property, the focus shifts to improving existing living conditions. This includes designing more energy-efficient and functional living spaces. All of these factors create perfect conditions for the rise of e-design. By integrating technology in modeling interior design projects, businesses can open up new opportunities to thrive. In this article, I will outline the main tech that e-design businesses should keep an eye on to thrive in the nearest future. 1. Rise Of Smarter Tools In 2022, […]
Why I love the Amex Business Gold Card
At Bankrate we strive to help you make smarter financial decisions. While we adhere to strict , this post may contain references to products from our partners. Here’s an explanation for . The content on this page is accurate as of the posting date; however, some of the offers mentioned may have expired. Terms apply to the offers listed on this page. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Over the past several years, I’ve owned a range of credit cards and used them to earn cash back and travel rewards for trips all over the world. But some cards have suited my goals better than others, and I’ve learned that I have a preference for earning flexible rewards points. So, at this point in my rewards career, my husband and I are putting most of our effort into earning points across two popular rewards programs: Chase Ultimate Rewards and American Express Membership Rewards . One card we really like for this purpose is the American Express® Business Gold Card . It helps us maximize our Amex […]
We Think Data I/O (NASDAQ:DAIO) Can Afford To Drive Business Growth
Source: Shutterstock Just because a business does not make any money, does not mean that the stock will go down. For example, biotech and mining exploration companies often lose money for years before finding success with a new treatment or mineral discovery. But while history lauds those rare successes, those that fail are often forgotten; who remembers Pets.com? Given this risk, we thought we’d take a look at whether Data I/O ( NASDAQ:DAIO ) shareholders should be worried about its cash burn. For the purpose of this article, we’ll define cash burn as the amount of cash the company is spending each year to fund its growth (also called its negative free cash flow). We’ll start by comparing its cash burn with its cash reserves in order to calculate its cash runway. View our latest analysis for Data I/O How Long Is Data I/O’s Cash Runway? A company’s cash runway is the amount of time it would take to burn through its cash reserves at its current cash burn rate. As at December 2022, Data I/O had cash of US$12m and no debt. Looking at the last year, the company burnt through US$2.4m. That means it had a cash […]
Sempra Reports Fourth-Quarter 2022 Business Results
Achieved Strong Safety and Operational Results Targeting Port Arthur LNG Phase 1 FID Q1-2023 Affirming 2023 EPS Guidance Range Reiterating Long-Term 6-8% Compound Annual EPS Growth Rate SAN DIEGO, Feb. 28, 2023 /PRNewswire/ — Sempra (NYSE: SRE) (BMV: SRE) today reported fourth-quarter 2022 earnings, prepared in accordance with Generally Accepted Accounting Principles (GAAP), of $438 million or $1.39 per diluted share, compared to GAAP earnings of $604 million or $1.90 per diluted share in the fourth quarter of 2021. On an adjusted basis, fourth-quarter 2022 earnings were $743 million or $2.35 per diluted share, compared to $688 million or $2.16 per diluted share in the fourth quarter of 2021. The company also reported full-year 2022 GAAP earnings of $2.09 billion or $6.62 per diluted share, compared to $1.25 billion or $4.01 per diluted share in 2021, which includes after-tax charges associated with litigation and regulatory matters of $199 million and $1,148 million in 2022 and 2021, respectively. On an adjusted basis, the company’s full-year 2022 earnings were $2.92 billion or $9.21 per diluted share, compared to $2.64 billion or $8.43 per diluted share in 2021. The reported financial results reflect certain significant items as described on an after-tax basis […]
How To Validate The Feasibility Of A Business Idea
getty An idea is the incentive that makes people take action and start moving forward. But no matter who you are—a new or an experienced entrepreneur—it isn’t easy to move from the stage of your idea’s inception to its implementation. This is a time-consuming process that, first of all, requires thorough and deliberate decisions. One of the most crucial is checking the feasibility of your business idea. So, here are some actions you can take to examine if your idea is viable or needs improvement. Determine the value of your idea. A business idea is not just an image in the head. It is aimed at solving a specific problem for a particular person. Don’t forget to ask yourself if your approach or perception is valuable. What makes you think so? If you do not know, see the answer vaguely, or have the slightest challenges in responding, it is better to stop and put more thought into your concept. Your task is to determine the pains of your target audience beforehand and do everything possible to ease them. Otherwise, your idea will remain a vague, unrealistic and unreachable concept immured in your head. Identify potential users of your product […]
Maximize Unexpected Relationships To Create Magic In Your Business
getty In our business, we make it a daily habit to focus on seeing our clients bigger. This essentially means bringing new ideas and value to the table beyond the usual scope of what clients might be expecting. I believe it is important to be true partners, to dig in and understand what their challenges are so you can uncover together what needs to come next. Here are some of the ways we do this—and how you can, too. Be proactive. I have found it most effective not to wait for clients to ask for ideas or help. Ask your team how you can keep campaigns fresh. What can your account leads do to continue to deliver ROI when it seems like you’ve seen everything before? Mix it up. Forge unique brand partnerships by bringing different client industries together. Tap into strategic partnerships to help grow your clients’ brand value. Proactively find opportunities for your clients to work together. Mix up sectors or industries to uncover unexpected ideas. For example, introduce a beauty brand or product into a design or decor campaign. Match a non-alcoholic spirit with a fashion event. Offer organic pet products at a downtown condo launch […]
The Rise Of Ethical Leadership In Modern Business Enterprises
By Kalina Terzieva, founder and CEO of My Coaching Brain , the Montreal Coaching Circles, and the magazine "Coaching Made Simple." getty In today’s business world, ethical leadership is becoming increasingly important. But what does it mean to be an ethical leader? It means having the courage to make beneficial decisions for your company and those around you. This article will explore how ethical leaders can positively impact their organization and society by using clear and concise language that everyone can understand. Ethical leadership has become increasingly important for modern business enterprises in today’s highly competitive and rapidly changing business landscape. Ethical leaders value authenticity and act with integrity. Ethical leaders often use their intuition to make sound decisions. They understand the power of being authentic and are intrinsically motivated to help others and act with integrity. In modern business enterprises, ethical leaders set an example for employees by staying true to themselves while inspiring their team members. By fostering a workplace culture where honesty, respect, fairness, transparency and accountability are valued, they can help build trust between colleagues and create a strong sense of community within their organization. Ethical leaders lead with humanity. Additionally, ethical leaders prioritize people […]