getty “Rollout” is a term that is often used to describe the process of introducing new technology into the workplace. The human resources department will roll out a new employee rewards platform, or the sales department will roll out a new CRM platform. When this happens, affected employees will typically get an email with a link, a temporary password and a deadline by which they must log on. It’s interesting to note that “rollout” is an aeronautical term that refers to the slowdown process a plane experiences after landing, resulting in a state of rest on the runway. That definition of the rollout is not what organizations shoot for when they roll out new technology, though it is often what they achieve. Rather than building excitement, gaining momentum and getting a new tech tool off the ground, rollouts often result in confusion, frustration and an overall lack of engagement. The problem with technology rollouts—which play a big role in the overall success of an organization’s digital transformation process—is that they are not people-first. In fact, too many digital transformation initiatives are tech-first, people-second. They focus on the tool and what it can do rather than on the value it […]
