New York CNN — Pepsi Zero Sugar will soon taste different. The sugar-free soda unveiled a new recipe that uses a “new sweetener system” that gives it a more “refreshing and bolder taste profile” compared to its previous iteration, Pepsi announced Friday. Pepsi (PEP) didn’t reveal what specifically changed in the formula, though the company told CNN it reduced the amount of caffeine, which now mirrors the amount in regular Pepsi (PEP) . However, the company said that its customer research of the new flavor said it tastes more refreshing with a “real cola taste.” The company “leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best tasting cola in the zero-sugar category,” said Todd Kaplan, Pepsi’s chief marketing officer, in a release. The new recipe has begun rolling out to store shelves, and the packaging design remains the same. Pepsi did add a “new improved taste” badge to help shoppers identify the new formula. Users on Reddit who discovered the new formula a few weeks ago said it tastes “way sweeter” and no longer has a “weird after taste” compared to its predecessor. Pepsi is putting some marketing muscle behind […]
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