Millennials are increasingly relying on digital platforms to purchase their needs By combining IoT and blockchain, businesses can access a more decentralized framework By S.Swaminathan The rapid pace of digitization in every industry sector, including healthcare, e-commerce, fintech, manufacturing, and FMCG , has triggered a change in the way businesses operate. Today, entrepreneurs are adapting by integrating innovative technology across key areas of operations such as sales, marketing, management, and even customer experience. Even though digital products and services are beneficial for businesses, companies should not ignore the fact that customers often have trust deficits in the digital world. Today’s tech-savvy consumers tend to search on the web for a product to know more about it before they make an actual purchase. While the availability of information helps make informed purchasing decisions, the copious volume of product reviews and information overload overwhelms customers. However, the problem arises when consumers struggle to differentiate between credible and unreliable information sources. This triggers skepticism about the authenticity of products and makes them susceptible to manipulative marketing tactics, eroding trust in the product or brand as a whole. The eroding trust calls for enterprises to take necessary steps to meet new standards of […]
Click here to view original web page at www.financialexpress.com
