Bira 91 collaborates with Accenture for digital transformation

Accenture will also help redesign the master data management (MDM) system of the beer company Indian premium beer company, Bira 91 has announced its collaboration with Accenture to drive growth, increase business agility, and accelerate innovation through an enterprise reinvention program. As part of its transformation strategy, Accenture will help Bira 91 design and deploy a digital core – which includes data, artificial intelligence, and machine learning – using SAP S/4HANA to enable reinvention of its enterprise through the integration of disparate technology platforms. Powered by cloud, the company states that the technology platform will increase visibility and accessibility of data across the organisation, helping to inform decision-making and raise productivity. Speaking on the collaboration, Ankur Jain, CEO and founder of Bira 91 said, “The collaboration with Accenture is yet another step towards catalysing Bira 91’s digital transformation journey. We believe that going digital will play a critical role in driving efficiency, achieving business growth and fulfilling our mission to bring flavorful beers to consumers worldwide at speed and scale.” CBS Sports Network to air MLC matches during inaugural season Even as Meta’s Threads are expected to bring in ad dollars why is it too soon to declare it […]

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