When it comes to digital transformation strategies, businesses often get wrapped up in big-budget initiatives. But getting it right can mean paring back and putting people first There are some insights that cannot be discovered by studying sales spreadsheets and consumer data. Sitting on the sofa of an elderly carer, TPXimpact’s digital transformation team were getting familiar with how and when users logged on to the website of one of the UK’s leading health support charities. The carer revealed that, because of a dependent partner with constant care needs, they could only access the site to seek help late at night, sitting in the dark, so they didn’t wake their loved ones. This point was reaffirmed by other users, who often found elements of the site difficult to navigate quickly in the finite free time they had to gain advice. While designers on the project were capable of applying video, animation and interactive maps, this particular project required a minimalist, streamlined approach. The criteria were simple but critical: the site must be easy to read and navigate, it mustn’t incorporate large files that take time to load, and extensive questionnaires were off the table. Organisations have realised that if […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
